DesignAmid Magazine

DesignAmid Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on DesignAmid Magazine.

Cala di Seta Wine Labels

Cala di Seta

The packaging design project represents wines as unique and identifying elements, linked to the place where they are born but facing the world. The appeal is that of young, colorful and easy to interpret wines, aimed at a disengaged target but looking for quality products. For this reason, the design is characterized by a colorful, minimal and refined appearance in which the design of the lighthouse stands out, made with simple but powerful graphics and embellished with colored metal sheets and the three-dimensional effect of the braille relief that simulates the sea.

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Lamay Island’s Souvenir Series Brand Packaging Design

Lamay Island’s Souvenir Series

Lamay Island's Souvenir Series is a gift packaging design for dried fish and fish sticks made from yellowfin tuna. The visual image is based on the scenery and culture of Lamay Island in Taiwan, and the local Stone Vase rock is used as the main graphic. The outer box is made of paper and opens with a magnetic cover, and it measures 34 by 23 by 6 centimeters. The printing uses a bronze gold special color and partial gloss film. An inner zipper bag keeps the dried fish fresh. After the food is eaten, the box can be reused for storage.

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Rooeein Packaging

Rooeein

Rooeein is a packaging design for automotive air and oil filters. The packaging uses a green color scheme and the image of a leaf. The leaf refers to nature, where leaves help clean the air, much as a filter cleans the air for an engine. The main visual idea came from the image of a road passing through a dense forest, and the same image shaped the colorful brand identity. The design helps the product stand out in the store environment. The leaf concept was also applied across the marketing and advertising materials of the brand.

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Valenlime Packaging

Valenlime

Valenlime is a packaging design for nuts and dried fruits that contain no sugar or additives. The package measures 110 mm in width, 27.2 mm in depth and 115 mm in height. The size was chosen to be easy to carry and to make full use of shipping container capacity, which lowers the carbon footprint of transport. Bright ecoline colours and printed illustrations of fruits replace photographs. A transparent window shows the real dried fruit inside, and a hemp thread along the border links the illustration to the contents.

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Meiyitian Smart Packaging

Meiyitian

Meiyitian is a smart packaging design that links a printed package to a virtual brand world. The packaging carries two-dimensional and three-dimensional characters based on the brand spokesperson, forming a brand mascot. Consumers scan the characters with a mobile application and enter the virtual world created by the brand. Inside the virtual world, interactive games and a doll customization system are offered, and rewards can be collected. The aim is to build a closer link between the brand and young consumers.

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Year of Tiger 3D Paper Craft Decoration

Year of Tiger

Traditional Chinese New Year lucky banners are one dimension and monotonous, so designers decided to design a special tiger decoration for homes and offices to deliver their warm wishes. They overcame paper construction challenges to make the design three dimensions. They collaborated with a printing company that possesses technical expertise on MGI Jetvarnish 3Ds iFoil printing. The product is printed by FSC certified paper and plant-based ink. The whole set is environment friendly.

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Plant Selected Beverage

Plant Selected

Plant Selected is a packaging design for a range of plant-based drinks. The container is a PET bottle covered with matte film, measuring 60 mm in width, 60 mm in depth and 177 mm in height. Green is used for the soya drink and blue for the oat drink. The product name is set in a large graffiti-style English font, and gold soya beans and oats are integrated into the letters. A fully colored background forms a strong color block on the shelf. Product benefits are placed at the bottom to inform consumers.

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WHATER Packaging

WHATER

Whater is a bottle designed for a hyaluronic acid drinking water. The capsule-shaped bottle is made of PET, while the inner cover and the outer capsule-shaped cover are made of PP. The bottle and the cap are produced by injection molding and blowing, and the label is made by screen printing and back printing. A blue water drop label on a transparent base states the theme of the brand. The frosted texture of the outer cover improves the grip. The full height of 168 millimeters allows the bottle to be carried in small bags.

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Lay's Smiles Campaign Food Packaging

Lay's Smiles Campaign

Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one.

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Kaizen Herbal Scalp Repair Cream

Kaizen

Kaizen is packaging designed for a herbal scalp repair cream. The cream contains plant extracts instead of drugs, which reduces additional burden on the body. The soft tube has a pointed cap, allowing the cream to be applied directly to the scalp. The creamy texture avoids the handling problems of liquid scalp care products. The outer box is made of paper and measures 6 by 21 by 4 centimeters, while the tube measures 3 by 12.5 by 2.5 centimeters. The design aims to offer quick, convenient and gentle scalp care.

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Strong Tiger Chinese Baijiu Packaging

Strong Tiger

Strong Tiger is a limited edition packaging design for a Chinese baijiu. The design marks the Year of the Tiger in the Chinese Zodiac. The tiger head is drawn in an abstract form, inspired by a samurai helmet from the Warring States period in Japan. Sharp straight lines shape the bottle body and express a firm and unyielding character. The bottle is made of glass, which adds gloss and texture to the surface and sets the product apart from ceramic bottles. A bright color and a clear layout of information help buyers recognize the product from a distance.

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Sugar of Wagu Candy

Sugar of Wagu

Sugar of Wagu is a packaging design for a traditional candy made from grain amaranth seeds in Hubei, China. The candy is a local delicacy of the Tujia people. The hard paper shell is printed flat and then folded into the shape of a tiger, and the sweets are held in the colorful belly. All colors come from Tujia brocade patterns and are extracted from local plants. These natural pigments fade after about one year, so the package returns to nature. The design aims to make a little-known regional specialty familiar to a wider public.

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