DesignAmid Magazine

Float Rower

The world’s first rowing machine to simulate the experience of rowing on water. Float Rower pitches and rolls, responding to the many movements that the rower imparts. As it slides along the monorail, the resistance mechanism replicates the movement and feeling of the boat moving underneath the rower during the stroke. The user interface displays and records the inputs, leading to improved technique, strength, fitness and endurance.

Skynet

Embossed Nutella

The embossed Nutella jar has been designed to be reused for food preservation once the cream has finished. A new format of the iconic shape of the Nutella jar suitable for food preservation, with significant benefits in terms of ecological sustainable life cycle. On the front, a raised glass imprint shows the logo with the company’s traditional image. The first ever Nutella jar designed and produced especially to be reused for food preservation.

Lynko

This modular freestanding system can be completely customized.Different sized metal frames and wooden hinges create an innumerable amount of configurations. Several accessories such as mirrors, hooks, hangers, trays , shelves and leather or fabric pockets , can be used to further customize the product . The frames can be moved by the hinges to adapt to any space and can also be folded flat for storage or easy transport. At any time more frames and hinges can be added to the structure. All of these elements create clothes rails , hallway or bathroom units , office panels ,dividing screens ,et

Double Cross

The packaging for Mr. Pip's Double Cross was designed to showcase the unique and iconic form of this new and wildly fun tabletop game. With a game made to be displayed as modern decor, molded packaging was developed from environmentally friendly paper pulp, to showcase the game's design. This also allows the packaging to be stacked with multiple units tessellating, dramatically conserve shelf and shipping space. Rubber bands were selected to remove the need for glue, which also allows the product to be accessed without damage to the packaging.

Dan Sultan Magnetic

The music video Magnetic is a hybrid of new media technologies; 3D printing, projection mapping, stop motion and 3D animation. It is a performance clip with a 3D representation of the musician Dan Sultan as a sculptural bust. Through out the video the bust transforms and becomes a "living work of art". Two months in the making, over 60 individual 3D printed pieces and over 2700 photos.

World's best designers, artists and architects.

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