DesignAmid Magazine

DesignAmid Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Explore 1029 award-winning designs tagged Packaging on DesignAmid Magazine.

AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design

AEcht Nuernberger Kellerbier

In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.

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Dou Xiaojiu Package Design

Dou Xiaojiu

Dou Xiaojiu's Story is a small bottle liquor brand developed for white-collar workers in China's first tier cities. As a cultural and creative liquor brand, it features the concept of cartoon and blind box, which tells the story of white collar workers through cartoons on the bottle body, resonating with consumers. Dou Xiaojiu has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.

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Nianfenyuanjiang Liquor Packaging

Nianfenyuanjiang

Nianfenyuanjiang is a packaging design for a liquor produced in Bozhou, China. The design takes bamboo slips, a traditional Chinese writing medium, as its starting point. Classic quotations from the Tao Te Ching, the book written by the philosopher Laozi, who was born in Bozhou, are applied to the surfaces. The box measures 350 by 120 by 280 millimetres and uses a conventional opening structure, which suits mass production and protects the product. Paper with an imitation wood effect replaces wood and supports environmental protection.

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Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch

Yashinomi Premium Power

Yashinomi Premium Power is a kitchen detergent package made of a replaceable refill pouch and a stand. The pouch is placed directly in the stand, so the liquid does not need to be poured into a bottle. Refilling is therefore quick and clean. Spilt liquid is avoided, and no bottle has to be washed and dried before refilling. All the liquid in the pouch is used, so residue is not wasted. The graphics are simple and quiet in tone, so the package suits kitchen interiors. The package measures 120 by 55 by 167 millimetres.

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5100 Fizzy Orange

5100

The brand font in the graphic highlights its unique regional advantage, originating from an altitude of 5100 meters, making it authentic glacier water from the snowy plateau. Three colored ribbons symbolize Xizang prayer flags, merging with snow-capped mountains and Xizang script to craft a distinctive brand image that seamlessly blends ethnic elements with modern visual aesthetics. The imagery of Xizang prayer flags fluttering atop snow-capped mountains in the bright sun evokes a sense of inspiration and upliftment.

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Time Capsule Package

Time Capsule

Time Capsule is a package designed for a community library in Nishi-Tokyo City. Time Capsule is loaned to library users on an annual basis. Personal treasures and family mementos are kept inside, and a date and time for opening are set by the user. The package looks like a book, so it can be displayed on the high shelves that users cannot reach and where books cannot be placed safely during earthquakes. Five colors bring movement to the space while keeping a calm atmosphere. Colors that resist fading and paper that resists warping suit long display.

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Kuniichi Food Package

Kuniichi

The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.

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Fanwu Xiangyin Tea Beverage

Fanwu Xiangyin Tea

Fanwu Xiangyin Tea is a packaging design for Pu'er tea from Xishuangbanna in Yunnan, China. The illustration takes the shape of an elephant head and combines tea gardens, tea trees, tea pickers and animals of Yunnan. The outer box is made of a compressed wood material that is non-polluting, degradable and eco-friendly. The box is light and easy to carry. The tea is held in a metal jar with a handle, and the jar can be reused after the tea is finished. The design presents traditional tea culture in a contemporary form and supports environmental awareness.

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The Wine Bag Packaging

The Wine Bag

Made exclusively for Lidl, as a Christmas Limited Edition, AS created the packaging for 1.5lt wine-in-box semi-dry wine, for the client The Wine Barrel. The container was designed to resemble a handbag, with the addition of golden elements to evoke a festive mood and give a sense of luxury. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.

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Sheletsee Cushion Cosmetic Packaging

Sheletsee Cushion

Sheletsee Cushion is a packaging design created for a cushion make-up series. The design draws on the smooth texture and gentle lustre of silk satin. Three flowing lines on the glossy top cover recall fluttering silk and suggest a silky finish on the skin. The top cover is made with aluminium anodizing, while the base is produced by injection moulding and sandblasting to create a contrasting texture. The flat oval shape fits the hand and opens to 120 degrees for relaxed holding. The outer box uses a traditional fabric applique technique.

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Pavanpet Pet Foods

Pavanpet

Normally, since humans consider pets as members of their families and children, the packaging design is cartoonish. The use of characters can strengthen the connection with the viewer and create an attractive environment. As a result, the packaging has a prominent and special visual connection. The animals' faces are very cleverly designed and their smiles and happiness are clearly visible, which shows the effect of this product on them. Using simple colors without details creates a better understanding of the image and purpose.

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Hou Juice Drink Packaging

Hou Juice

Hou Juice is a packaging design for a fresh juice brand. The bottle measures 45 millimeters in diameter and 165 millimeters in height. The plastic bottle is covered with a pearlescent film and finished with frosting and spot color printing. Illustrations of monkeys form the main visual theme, and a separate story is drawn for each fruit flavor. The monkey is the symbol of the parent fruit company and is a sign of vitality in Chinese culture. The design aims to express nature, freshness and quality, and to build trust among health conscious buyers.

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