DesignAmid Magazine

DesignAmid Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Graphic

Explore 745 award-winning designs tagged Graphic on DesignAmid Magazine.

Tualcom Logo and Brand Identity

Tualcom

The logomark of Tualcom is inspired by the radiofrequency waves, which is related to the field that the company operates, and it simply connects the letters of Tual. Therefore, the logo not only emphasizes the company name but also refers to the operation fields of them. The branding is shaped around the idea of horizontal red stripes that are coupled with vertical blue ones to achieve a sense of continuity and communication. The resulting graphic language and the visual system instantly communicate with the broad audience compactly and efficiently.

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Aesthetics and Chinese Characters

Aesthetics and Chinese

Aesthetics and Chinese is a series of posters based on the design of Chinese characters. The structure of each character is built from its radical strokes, which are presented in rotating and gradual arrangements. The series turns written text into visual symbols and uses font design as a contemporary form of expression. Posters, invitation cards and a book were printed to highlight the character forms. The posters measure 70 by 100 centimetres. The work presents Chinese language and characters as a lasting cultural asset of Oriental culture.

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Subsidy Programme Series Visual Identity

Subsidy Programme Series

Subsidy Programme Series is a visual identity created for a public subsidy programme supporting the cultural and creative industries of Macao. The series promotes support for music and fashion creation and invites the public to take part. The design is based on the idea shared by both fields, which is creative innovation. Photographs of a microphone, a music machine, a thread roll and a sewing machine are combined into small imagined worlds. Each composition aims to express the purity of the creative process.

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13 International Cultural Media Identity

13 International Cultural Media

13 International Cultural Media is a brand identity created for a multimedia production company active in television programs, films, cultural and creative development and entertainment. The logo is based on the word Thirteen, drawn with hand-painted strokes that express vitality and tension. The Arabic numeral 13 is added as an accent, referring to a meaningful story from the founding of the company. Black and gold are the main colors, chosen to suggest expertise and an international character. On envelopes and stationery, the logo is cropped and enlarged for visual emphasis.

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Children Picture Books from China Exhibition Visuals

Children Picture Books from China

The Chinese Children's Book Exhibition organized by Confucius Institute headquarters was displayed to the public at children's hall of Frankfurt Book Fair. From different picture books, the experts selected the ink painting of Liang Peilong as the overall visual design style. Then the designers extracted the elements of ink dots from Liang's paintings, strengthened the saturation, and used them together with paintings. The new visual style not only meets the exhibition demand but also has the orientaltaste. Unique Chinese picture beauty appears on the international stage.

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NYC Deal Brand Identity

NYC Deal

NYC Deal is a brand identity created for a 99 cent store in New York City. The identity centers on a bold price tag set at an angle, recalling the dangling movement of tags that customers reach for and steady before reading. The tilted tag makes the single price of 99 cents the clearest message of the brand. Supporting elements refer to the products sold in the store. Printed materials use digital laser printing, while tote bags, shirts and other fabric items use screen printing for durable inks.

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Morph Food and Beverage Branding

Morph

Morph is a branding program for a rooftop bar and restaurant in Hangzhou, China. The identity draws on Liangzhu, an ancient Chinese love story, and on the iridescent wings of the blue morpho butterfly. The logo joins the wing forms of the female and male butterfly into one symbol. A dark purple background suggests a starry night, while the wings show a transition of rainbow colours. A kaleidoscope-like butterfly pattern is the main graphic element. The pattern is applied to the menu, the matchbox, motion projections and a wall art sculpture.

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Kechakenmi Character

Kechakenmi

The two gods who have to give up much because they are parents can not spread both wings. Contrary to the situation where you can empathize and laugh together, the blunt color represents the dark feelings of parents. This story is for all parents in this age who have to give up much for their families.

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Orfeo and Euridice Videogames

Orfeo and Euridice

The design has been developed in two directions, it is the focal point that creates the difference between the two opposing factions. For humans, design is composed of well-defined and clean forms. The choice of rigorous and clear shapes is functional to the interpretation of the world in which the protagonists find themselves, completely opposed to the design of their enemies both in materials and shapes, in fact the latter have a much more bionic and deformed design.

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Strange Poster Series

Strange

Strange is designed for a departmental exhibition Pratt Institute held in 2019, discussing the relationship between the humorous situation in a stand-up comedy and the different perspective audiences can get. Stand-up comedy has revealed a vivid instance of how violations are perceived differently among collective identities. This project is based on quantitative and qualitative research. The campaign provokes intersectional perspectives and undergoing social changes driven by shifts in collaboration.

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Pleady Brand Elements and Communication Tools

Pleady

Pleady Branding is a brand identity program created for a specialized taping manufacturer. The program covers the brand name, the brand logo, packaging, websites, product catalogs, brand movies and trade show booths. The name joins the words play and ready. Communication is built around the tagline Tape or Lose and a key visual of a female runner, inspired by the line that runs through the logo. A yellow-green brand color marks the focus on athletes. Color management keeps the brand color consistent on paper, film and screens.

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Pizzamax Rebrand

Pizzamax

Pizzamax is a brand identity for a small pizza restaurant chain in Lithuania. The earlier identity mixed several graphic styles and gave customers little sense of the brand. The redesign uses a simplified logo with red, black and white, colors linked to classic Italian pizza. The words pizza and max are placed on different sides of the business cards and pizza boxes. The letters M and X have curved ends that suggest bakers carrying pizzas with straight arms. The identity is applied to business cards, letterhead, pizza boxes and clothing.

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