Branding

Explore 32 award-winning designs tagged Branding on DesignAmid Magazine.

Designer: Lisa Winstanley Work: Branding Classification: Graphic

Peace and Presence Wellbeing

Peace and Presence Well-being Is a UK based, holistic therapy company providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The visual language of the P&PW brand is founded on this desire to invoke a peaceful, calming and relaxing state inspired by nostalgic childhood memories of nature, specifically drawing from the flora and fauna found in riverbanks and woodland landscapes. The colour palette takes inspiration from Georgian Water features in both their original and oxidised states again leveraging nostalgia of bygone times.

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Designer: Harel Koka Work: Branding Classification: Graphic

Blanc Water

Blanc Water is a brand identity created for a company that imports water from the Alps. The logo combines a graphic sign of the Alpine mountains with typography and colors drawn from the alpine landscape. The design language is clean and consistent, and it is applied to the objects of the company and to its social media channels. The intent was to express strength and clarity through simple forms. The identity gives the brand a distinct presence in the market and makes the company easy to recognize.

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Designer: Suzhou SoFeng Design Co.,Ltd. Work: Branding Classification: Graphic

Firefly Songling Volunteer

Firefly Songling Volunteer is a brand identity created for a volunteer service organization in Songling Sub-district, Wujiang, Suzhou, China. The logo is based on the image of a firefly with open wings, a reference to the local ecological environment and to volunteers who give light through quiet effort. The simple and modern form is intended to appeal to younger people. The identity is applied through professional printing, embroidery and hot stamping. The design gives the volunteer team a distinct image within a field where many groups use similar symbols.

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Designer: Wai Ching Chan Work: Branding Classification: Graphic

Timing Sauce

Timing Sauce is a branding project created for a sauce producer. The work covers a new brand name, a logo, packaging and sales materials. The former name referred to pasta, which did not match the products sold, so a new name was chosen. The logo uses abstract shapes that suggest a sauce and a smiling face. Color research guided the palette, and several color combinations were tested to convey joy and appetite. The labels are printed on waterproof glossy PVC and are made in three sizes for 120, 150 and 180 millilitre bottles.

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Designer: Seethink Work: Branding Classification: Graphic

Go Training Institution

Go Training Institution is a visual identity project created for a school that teaches the Chinese board game Go. The identity uses positive and negative shapes, a visual idea related to the balance found in Go culture. Line drawing in the traditional ink and brush style is combined with the gesture of playing Go. Traditional elements are joined with contemporary and youthful forms to suit children. Printed items include name cards, writing paper and teaching cards, produced with digital printing and laser engraving. The intent is to promote Chinese culture visually.

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Designer: Anja Zambelli Colak Work: Branding Classification: Graphic

Benin

Benin is a brand identity created for a family-run coffee company with more than 30 years of experience. The identity supports the expansion of the coffee shop business into a franchise model. A smiling Cherub icon serves as the central symbol, referring to the Renaissance and to Italy, the homeland of premium coffee. Bright pink, blue, yellow and red tones and a texture of angelic clouds carry a cheerful mood. To-go cups and paper bags are printed on natural paper with CMYK offset, while metal tins preserve coffee quality.

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Designer: Yiwen Tu Work: Branding Classification: Graphic

Jie Yi Couture

Jie Yi Couture is a brand identity created for a couture studio in Shanghai. The Chinese character Jie means to solve and to deconstruct, while Yi means one, unity and consistency. The logo is built with Chinese typography, and parts of the characters are replaced with symbols of a mannequin and scissors. Pattern-making sketches form the main visual element, and their lines, curves and notes create a detailed pattern. The identity is applied to packaging offered in several sizes. The design conveys craftsmanship and a semi-custom tailoring service.

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Designer: Emanuele Grittini Work: Branding Classification: Graphic

Ai Academy

Ai Academy is a brand identity created for a company working in artificial intelligence. The logotype is based on monospaced fonts, which are commonly used in programming environments. The backgrounds translate the multidisciplinary nature of artificial intelligence into abstract images, without direct reference to technology. They were produced with experimental colour mixing techniques using water-based paints, then photographed and post-produced. The contrast between logotype and backgrounds keeps the logo clearly visible. Bold colours aid recognition in event and social media materials.

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