Brand Identity

Explore 98 award-winning designs tagged Brand Identity on DesignAmid Magazine.

Designer: Maksim Zinchuk Work: Brand Identity Classification: Graphic

Transam Carriers

Transam Carriers is a brand identity created for a transportation and logistics provider based in Toronto, Canada. The identity is built around the Zubr, or European Bison, an animal from Eastern Europe that symbolizes uniqueness and power. The head of the animal is fitted into a triangle, and a slanted custom font gives the logo a dynamic look. Yellow and black are the two primary colors. The style is applied to corporate trucks, the website, social media, stationery, advertising and promotional products. Yellow triangles in the graphics make the brand recognizable within the industry.

Continue reading about Transam Carriers Brand Identity

Designer: Goi Jien Ming Work: Brand Identity Classification: Graphic

Half Production

Half Production is a photography and videography studio. The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity. The logo is inspired by the action of pouring the water. When the glass is full, there's no space for improvement. The action of pouring the water seems to be something we're chasing for. Be humble and keep learning.

Continue reading about Half Production Brand Identity

Designer: Jiawei Wu Work: Brand Identity Classification: Graphic

Avant Modern Cuisine

Avant is a fine dining restaurant located in China. The branding concept utilizes the owners' overseas experience to offer customers unique memories that they have gone on a journey. Starting with a menu which is designed to resemble as a passport. After each meal, customers will get a customized ticket that is designed according to a specific inspiration behind each dish and memories from the cities. This dining experience gets very popular when traveling was halted due to the Covid pandemic

Continue reading about Avant Modern Cuisine Brand Identity

Designer: Gong Cha USA CA Work: Brand Identity Classification: Graphic

Brewing Happiness

Gong cha is a Chinese term for the act of offering tea to the Emperor. It represents teas and beverages of the finest quality, fit for royalty. Today, the Gong cha company is dedicated to the same principle of providing premium products to its customers around the globe. Gong cha promises to inspire the human spirit and create happiness with a cup of tea. In order to increase brand awareness and promote tea culture, Gong cha created a series of brand materials, including the tea menu, product name cards, and brand story brochures.

Continue reading about Brewing Happiness Brand Identity

Designer: Yana Okoliyska Work: Brand Identity Classification: Graphic

Joy of Playing

Joy of Playing is a brand identity created for Balin, a company that makes toys for children. The identity covers the logo, branding assets, packaging and the colors and shapes of the toys and characters. The visual language is minimalist, with simple shapes, a reduced color palette and watercolor illustrations. Each toy character has a name and a story, which helps children form an emotional connection. Selected materials include wood, plywood, paper, organic cotton and water and plant based paints.

Continue reading about Joy of Playing Brand Identity

Designer: Eidetic Marketing Work: Brand Identity Classification: Graphic

Pentaheal Clinic Rebranding

Pentaheal Clinic Rebranding is a brand identity created for a Korean medical clinic specializing in functional medicine. The main motif of the identity is extension. The universal medical symbol of the cross is used as a simple visual language that patients from many countries can recognize. The symbol combines the cross with the letters P and H, the abbreviation of the clinic name. The axis of the symbol extends in both directions, so the mark suits application items of various shapes and sizes. Signage was designed for each floor of the clinic in Seoul.

Continue reading about Pentaheal Clinic Rebranding Brand Identity

Designer: Jörg Stauvermann Work: Brand Identity Classification: Graphic

Weingut Waalem

Viticulture on a North Sea island? Climate change makes that possible. And the polar bear is the symbol of climate change. It stands for intelligence, intrepidity and endurance. Just like the inhabitants of the island of Fohr in the North Frisian Wadden Sea. The original landscape and maritime history of the island of Fohr can also be found in the winery. The design combines historical tiles of the island's maritime history with the colors of nature. The graphic simplicity offers all possibilities for the growing product range. Sustainable enjoyment, original and close to home.

Continue reading about Weingut Waalem Brand Identity

Designer: Aleks Brand Work: Brand Identity Classification: Graphic

BlackDrop

This is a personal Brand Strategy and Identity Project. BlackDrop is a chain of stores and brand that sells and distributes coffee. BlackDrop is a personal project initially developed to set the tone and creative direction for personal freelance creative business. This Brand Identity has been created for the purpose of positioning Aleks as a trusted brand consultant in the startup community. BlackDrop stands for a slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.

Continue reading about BlackDrop Brand Identity

Designer: Yanming Chen Work: Brand Identity Classification: Graphic

Scaling Inc

Scaling Inc is a brand identity designed for a media company. The logo is a single matrix lattice formed by five hexagon shapes. The central hexagon represents the company and is highlighted within the lattice. The irregular hexagons give the mark a gear-like and bee-like appearance. The identity is applied to stationery sets, posters, wallpaper and bags for both online and offline campaigns. Vivid colors and simple geometric patterns were selected after focus group interviews and large-scale surveys. The design expresses efficiency, adaptability and growth.

Continue reading about Scaling Inc Brand Identity

Designer: Haiwen YANG Work: Brand Identity Classification: Graphic

Anlan Branding

Anlan Branding is a brand identity created for a beauty device brand. The identity is designed to remain recognizable across different applications. The typeface has gently rounded corners, while the overall letterforms stay simple and clean. A flower pattern derived from the letter A refers to the idea of beauty, and a precise cut in the letter A links technology with aesthetics. Purple is used as the main brand color. The identity is applied to the stationery and packaging systems, and guidelines support consistent use.

Continue reading about Anlan Branding Brand Identity

Designer: Tamer El-Menyawi Work: Brand Identity Classification: Graphic

Safety Twenty Four Seven

This is a brand identity design for Safety Twenty Four Seven, an American multinational company, headquartered in the United States and with branches in several countries in the Middle East. It specializes in providing consultations in safety for workers in areas such as the petroleum industry, construction and other areas that increase risk during work. The logo design is inspired by the idea of the helmet, which is considered one of the important tools in this field. The three visual identity colors are inspired by different workplace environments, such as seas, deserts and factories.

Continue reading about Safety Twenty Four Seven Brand Identity

Designer: Amanda Dempster Work: Brand Identity Classification: Graphic

Tathra Eco Camp

After being destroyed in the devastating Australian bushfires, Tathra Eco Camp needed a symbolic identity that told a story of rejuvenation, history, and natural immersion. The owners sought a brand suite that would hero the lands unique story whilst also honoring its cultural significance and their commitment to eco-tourism. The resulting brand styling and representations are reflective of the camp's natural appeal and pay tribute to the renewed landscape with the iconic tree rings and unique color scheme symbolic of growth, history, and rejuvenation of the destination.

Continue reading about Tathra Eco Camp Brand Identity