DesignAmid Magazine

DesignAmid Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Aoxin Holiday Hotel

Aoxin Holiday

The hotel is located in Luzhou, Sichuan Province, a city well known for its wine, whose design is inspired by the local wine cave, a space that evokes a strong desire to explore. The lobby is the reconstruction of a natural cave, whose related visual connection extends the concept of the cave and the local urban texture to the internal hotel, thus forming a distinctive cultural carrier. Designers value the passenger's feeling when staying in the hotel, and also hope that the texture of the material as well as the created atmosphere can be perceived on a deeper level.

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Fineland Heshan Community Center recreation

Fineland Heshan Community Center

Fineland Heshan Community Center is a 1000 square meter interior that combines a club, a swimming pool and a restaurant in one unified style. The design draws on three traditional Chinese references: the handheld fan, the moon and the curved eave. An abstract fan shape defines the lobby background and the hallway, which admits natural light. The restaurant ceiling is formed in stainless steel and the walls use green-gray bricks. Materials include marble, glass, wood veneer and hand painted murals.

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Yan Bottle Packaging

Yan

The design of the bottle was inspired by nature and the principles of bio mimicry specifically the form of a bitten apple. This was meant in order to show the organic quality of the product inside. This anatomy results in complementary shapes which when placed next to one another on shelves or during transportation allow to maximise the saving of space. The name of the brand is inscribed on the label with a stylised calligraphy. This calligraphy evokes the colour and appearance of thin grass as a nod to Nature.

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Chongqing Zhongshuge Bookstore

Chongqing Zhongshuge

Incorporating the splendid landscape of Chongqing in the bookstore, the designer has created a space where the visitors may feel like in the charming Chongqing while reading. There are five types of reading area in total, each of which is like a wonderland with distinctive features. Chongqing Zhongshuge bookstore has provided the consumers with a more fancy experience that they are not able to gain through the online shopping.

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Alignment to Air 3D Animation

Alignment to Air

As for the creative letter animation, Jin started with the alphabet "A". And, when it comes to the concept step, he tried to see more vigorous moods reflecting on his philosophy which is quite active but organizing at the same time. Along the way, he came up with the conflicting words thoroughly standing for his idea in some way such as align to air which is the title of this project. With that in mind, the animation presents more precise and delicate moments on the first word. On the other hand, this ends up with a rather flexible and loose vibe to manifest the last letter.

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Bonita Pour Femme Perfume Packaging and Structure Design

Bonita Pour Femme

Bonita Pour Femme is a perfume bottle and outer packaging design created for the Gulf region, the Middle East and Africa. The design expresses fashion, class and femininity, and the form takes inspiration from the hobo handbag. The bottle is made of brown coated glass with a gold plated ABS collar and cap. The handle is woven from polyurethane leather. The outer hard box is dark brown and carries a gel label for branding. The box measures 165 mm in height, 135 mm in width and 50 mm in depth.

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