Mazurro
Mazurro's identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience. Consumers are invited to explore the entire brand universe of Mazurro and the coffee bags are a part of the story. The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves.
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