DesignAmid Magazine

DesignAmid Magazine

DesignAmid Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Better Bodies Hi

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.

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Enduro2

Enduro 2 was born from the idea of combining MTB and Enduro motorcycle in a single product. Its design is made up of a combination of shapes that embody its roots: an agile and light frame in exposed carbon fiber is inserted into a CNC-engineered Ergal engine, derived from motorcycling. The union of the two materials has synergistically merged into a new innovative form. The front of the bike seeks a sinuous and soft line, which integrates the electrical components inside, while the rear recalls technicality and strength.

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Xi'an Qujiang Art Center

The project faces such a traffic pulse, the aechitect preset such a scene. The building is like a glass exhibit which is held in the air, forming an unique visual sign beside the urban road. The activities in the exhibition hall also become part of the exhibition, attracting people to enter the site and to feel the narrative of design. Then browsing itself also becomes part of the show. The planning and design of the project also runs the thinking of urban design, which break trough the existing city grid.

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Chengdu NBD Centre

Being the first development in this new financial district. To maximise frontage towards the Jinjiang River, the design pushed the twin tower toward the north western corner of the site allowing visual connection to Jiaozi Park. Below ground the design allowed multiple pedestrian connection to the adjacent plots and metro lines. It is divided into 3 distinctive sections, Below Ground, Podium and Main Towers all interconnected by pockets of public realm. A large sunken civic plaza draws visitors to the ground level where multi-level linkages take visitors to retail and cultural attraction.

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Oriental Movie Metropolis Show Theater

Heart to the local nature and response to contemporary times is the initial inspiration for the aesthetic creating of architectural form. Rooted in Eastern philosophy, the self-organizing system of building elevation, which involve the natural environmental perception, custom performance function and construction material shaping potential, perfectly represent the orderly and complexity elegance.

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Sakura Shimizu

This package was created as a branding project for a floral artist. All of the brand's tools were created in a uniform gray color, which shows the true colors of the flowers. The packaging is designed in a simple achromatic color so as not to detract from the quality of the client artist's work. The symbol is based on the typography of a Japanese character meaning "flower", and all brand tools are created around this symbol. By using this "kanji" symbol, the client communicated to consumers its position as a Japanese floral artist.

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