Design Amid : Design + Lifestyle Magazine




Login / Register
Home / Cover | Masthead | Categories | Advertise | DA Awards | Contents | + Submit an Article or News December 5, 2022

Ximena Ureta Designs

Ximena Ureta Designs

Today's featured designer is Ximena Ureta. Ximena Ureta is the creator of iconic designs such as Paper Flight, Marques de Casa Concha and Leyenda.

We had the rare opportunity to interview the exalted designer Ximena Ureta who was recently announced as the Designer of the Day by the A' Design Award and Competition. Ximena Ureta is the creator of iconic designs such as Paper Flight, Marques de Casa Concha and Leyenda. We got exclusive answers to our questions about Ximena Ureta designs and design philosophy.
Ximena Ureta Designs
Ximena Ureta, how did you become a designer?
Ximena Ureta : Since I was little I have Always been very fond of drawing with a pencil and charcoal. I like analytical and very detailed drawings. I especially liked drawing the human figure, in particular portraits in black and white. I soon discovered that pencils come in a wide range of varieties, from 9 H to 9B, I discovered the incredible smell of wood when you remove the tip and I became fascinated with the roughness and different thicknesses of paper. Then I learnt about watercolour, chalk and oil pastels, oils, acrylics and then, as an adult, metal engravings. I have always liked to make sense out of figurative shadows. I would find faces in locks on gates and doors. I would search for shapes in clouds, illustrate beautiful long dresses in inverted wine glasses. I've always liked to explore stains with my eyes closed, shed my consciousness when I start painting. Since childhood, I have been a perfectionist and I am also very hard-working. My complete dedication to all I do is part of my discipline and rigor. Just to say that this laborious and silent approach to the things that I did earn me the nickname of “little ant” that my father gave me when I was still a little girl. My father was a lawyer who loved poetry, especially Pablo Neruda’s, our Nobel Prize winner for Literature. When I was small, I learned by heart long verses and recited them just to please him. It was thanks to him that I learned the harmonious music of the words. My father also loved classical music. Beethoven and Vivaldi took over my house at weekends. My mother since she herself had been a child played the piano and also loved to dance. I am not quite sure where the relationship with art and design surged from. I only know that it lives deep within me. ...
Ximena Ureta Designs
Ximena Ureta, what are your priorities, technique, and style when designing?
Ximena Ureta : There are many things that I like about design and art. A design in the formal world must have fonts that are harmonious one with another as they help to create the personality of a project. Letters in themselves are wonderful illustrations. It is my absolute priority to use them correctly and delicately. It is also interesting to address a design from the artistic point of view, to explore different techniques in order to find the appropriate language. My favorite tool is always a brush with black ink on great quality paper. I love paper and its textures. Everything becomes more beautiful on good paper. All I have ever designed finally ends up on paper. A good seal and folium always touch me deeply. Digital tools are helpful to represent ideas and this way I can explain to others what I'm designing. The mock-ups in Photoshop are very useful and can express really well almost all the technical resources and colors that I want to use...
Ximena Ureta Designs
Ximena Ureta, which emotions do you feel when designing?
Ximena Ureta : It is an energy that rotates internally. It commences soft and light. I think that it feeds from my breathing because they both march to the same beat. Eventually, one learns how to surrender peacefully. An inner strength that seeks light...
Ximena Ureta Designs
Ximena Ureta, what particular aspects of your background shaped you as a designer?
Ximena Ureta : What I value most in me is my perseverance - even more than I value talent. I don’t know if I am talented but I know that I am disciplined. I like to see my ideas grow thanks to searching until I find them. ...
Ximena Ureta Designs
Ximena Ureta, what is your growth path? what are your future plans? what is your dream design project?
Ximena Ureta : There are several projects in my mind involving major challenges. Projects with clients that I should address this year. As well as personal projects such as "Paper Flight" which I hope to complete. I'm working on a project called “silent design or design without words". I am very passionate about it. Designs with universal ideas that call for inclusion, which can be enjoyed by people from all over the world from different cultures including adults and children. Designs of peace, sensory and intimate, which convey tranquillity. That invites the viewer to stop and just to look. Only that. I'm happy with what I do. I like the creative freedom I've managed to achieve so far. I know that my clients trust me. It has been a very rewarding process. In the future, I would like to bring together lots of silent designs and make it possible for them to fly. ...
Ximena Ureta Designs
Ximena Ureta, what are your advices to designers who are at the beginning of their career?
Ximena Ureta : Perhaps I could say that technological tools are very important but that nothing compares to what I can do with my hands...

Ximena Ureta, you are truly successful as a designer, what do you suggest to fellow designers, artists, and architects?
Ximena Ureta : I don't consider myself successful. Perhaps I would just like to say that I strongly believe in randomness and when I design I often do so with my eyes closed and find things in places where my consciousness would never let me go. The same happens with gestural typography or colour spots. It's funny what happens when I do it. The laws of harmony do not always act in a predictable way. This tidy harmony does not always act in a predictable manner. Perhaps these laws already exist and the only thing we must do is to decipher them. But they don’t always have a rational or logical order but one that is unconscious and unknown. Perhaps a designer is an encoder or a decoder of something superior and prior. It is interesting to find more than the predictable. Nothing worse than common places...
Ximena Ureta Designs
Ximena Ureta, what is your day to day look like?
Ximena Ureta : I prepare lists so as not to forget all the things that I must solve during the day. I set myself daily targets. I'm very rigorous when it comes to meeting objectives. I organize important aspects during the morning. In the mornings, I feel more energetic and I have more clarity to efficiently answer design questions. On the other hand, I try to bring together all the meetings in one day, to have enough time to design without interruptions...
Ximena Ureta Designs
Ximena Ureta, how do you keep up with the latest design trends? to what extent do design trends matter?
Ximena Ureta : Trends have never mattered to me. Nor do I know where my creativity comes from. My nature remains a mystery to me...

Ximena Ureta, how do you know if a product or project is well designed? how do you define good design?
Ximena Ureta : A good design is an expression in itself, it speaks with dignity and elegance. Its resources are original. It should surprise and may even make you smile...
Ximena Ureta Designs
Ximena Ureta, how do you decide if your design is ready?
Ximena Ureta : My experience and my intuition tell me when the right moment comes. The creative process allows me to see how my projects have matured to the point that they can speak for themselves. ...

Ximena Ureta, what is your biggest design work?
Ximena Ureta : There are several pieces of work that have been important for me. I think "Paper Flight” is very special. It says a lot with very little. It is a visual poem without words, it has a sensitive and essential spirit. A fragment of liberty. A pause. A tribute to simplicity, to the fragile, to the minimum. The small interior space of a visual haiku. I am working on more pieces along the lines of "Silent design" or "Design without words" and I believe that I can make a contribution here. My work is universal and multicultural. An invitation to unconventional creativity and sensory exploration without frontiers. "A rain of wings and star, where flowers and leaves journey as one flock."...
Ximena Ureta Designs
Ximena Ureta, who is your favourite designer?
Ximena Ureta : These days I'm observing and reading the work of Shigeru Ban, a Japanese architect of modest, ecological and sustainable philosophy. Pioneer in the use of plastic, paper, and cardboard used in his works. An utmost master in lightweight construction. Famous for his innovative work with paper, particularly recycled cardboard tubes. His work with emergency housing as a design solution to house natural or man-made disaster victims is very interesting and creative. The simplicity that characterizes this great architect makes his projects magical. Shiregu Ban, paper, cardboard, and composition...
Ximena Ureta Designs
Ximena Ureta, would you tell us a bit about your lifestyle and culture?
Ximena Ureta : I love and I carry with pride my culture. I live in Santiago, Chile, South America. I think I have a harmonious life, I have managed to achieve a lot in design, as well as in my life as a mother and as a woman. I like my sensitive nature, my female essence. I love silence as well as working peacefully. I believe that my work has a lot of me embedded in it and of my way of looking at life. I want to go back to basics, to what is essential. To what can be done by hand in detail. To the micro, to the instant. To stop. I wish technology would not destroy paper. I wish that paper would not destroy trees. I appreciate working with certified companies that want to be sustainable and respectful of the environment. I can see that my designs and I are made of the same raw material...
Ximena Ureta Designs
Ximena Ureta, would you tell us more about your work culture and business philosophy?
Ximena Ureta : I would like to be able to design things that harmonize with people’s everyday lives. Small spaces of peace and beauty. That is my mission as a designer. Harmonize and gratify. I do it with small teams of designers, I like to delve deep into my projects without losing control of my creations. I work in silence...
Ximena Ureta Designs
Ximena Ureta, what are your philanthropic contributions to society as a designer, artist and architect?
Ximena Ureta : I donate my work especially to artists, poets, musicians and photographers who want to undertake a creative project. I have exhibited my work at universities that teach design in Chile and I have worked with students from various universities in my country....
Ximena Ureta Designs
Ximena Ureta, what positive experiences you had when you attend the A’ Design Award?
Ximena Ureta : “Design Award & Competition” is a human platform and high level technology. It is quite surprising, the impeccable reception and specific classification into different categories as well as its broad multi-disciplinary and top-of-its-class judging panel. Also the possibility for the awardees to get close to a global audience made up by adept and specialized press. Thank you so much for all the work. I want to thank this incredible competition for giving us, international designers, the opportunity to present our work to be dignified by you. It has been a wonderful experience, thank you....
Ximena Ureta Designs
Ximena Ureta, can you tell us more about your company / design studio?
Ximena Ureta : My studio permanently works on the development of packaging for Chilean wineries. I have been Concha y Toro’s consultant for the last 10 years, working on many of their brands such as Marques de Casa Concha, Trio, Diablo, Casillero del Diablo, creating products such as Leyenda, Reserva Privada, Reserva Especial and Devil´s Collections. It is really interesting to promote, from the design point of view, these globalized brands and many of them world-renowned. ...
Ximena Ureta Designs
Ximena Ureta, what is "design" for you?
Ximena Ureta : Design, as such, is a creative activity and a result of an investigative process, whose aim is to make objects to be both useful and aesthetic as well as solve a specific problem. And, although the usefulness of the object is fundamental, my work must also be beautiful so that the relationship with the user will be both durable and harmonious. ...
Ximena Ureta Designs
Ximena Ureta, what kinds of works do you like designing most?
Ximena Ureta : I like working with designs that must be beautiful, designs that pose some kind of a technical and creative challenge, I love creating designs that identify the companies that need them and I like presenting original ideas that can be resolved by the production team. ...
Ximena Ureta Designs
Ximena Ureta, what was the first thing you designed for a company?
Ximena Ureta : I first worked on a cover of a mass-distribution magazine in Chile. I designed an illustration that got excellent reception. It was my first experience as a designer when one of my designs was distributed to such a great number of people. For the first time, I experienced the feeling of being the visible face of a company and, furthermore, with editorial content. It was wonderful!...

Ximena Ureta, thank you for giving us the opportunity to interview you... To learn more about Ximena Ureta and check more designs by Ximena Ureta as well as to see more Ximena Ureta designs such as Paper Flight, Marques de Casa Concha, Leyenda and Azur visit
Ximena Ureta Designs
We hope you enjoyed our interview of Ximena Ureta. This interview was made possible by the contributions of A' Design Award and Competition - The World's largest and most influential design accolade. A' Design Award is an annual, international design award open to both concept stage and realized works by designers, artists, architects and brands worldwide. A' Design Award and Competition aims to create a public awareness and understanding of good design by promoting the best designers such as Ximena Ureta and their design works worldwide. Visit to learn more.

This article was added on Monday, 13th of April, 2020 at 12.28 pm by author Frank Scott Tags: Ximena Ureta, Ximena Ureta Designs, Ximena Ureta Interview, Paper Flight, Marques de Casa Concha and Leyenda.. Read our copyright policy here.




Call for Artists: My Cities, Your Identities

Textiledesign show Como 2011

A Prime Graphics Design Competition

3D Metal Printed Jewelry Designs

Aprilli Flower Vase Collection gets filled with Floral Art

Public Relations for Design

Rankings Reveal Design Talents by Countries, Categories and Celebrity Status

Award Winning Designs

20 websites to inspire you to design your own designs

Publish Design Book with Designer Press

Article #602

15 Ingenious Jewelry Design Ideas

Echoes of Light in Galaxies

Attila Stromajer Designs

Product Design Days Chennai




Random Article
» Call for Artists: My Cities, Your Identities
A' Design Award


Furniture, Decorative Items and Homeware Design
Packaging Design
Architecture, Building and Structure Design
Fashion, Apparel and Garment Design
Lighting Products and Lighting Projects Design
Toy, Games and Hobby Products Design
Digital and Electronic Devices Design
Interior Space and Exhibition Design
Vehicle, Mobility and Transportation Design
Interface and Interaction Design
Home Appliances Design
Graphics and Visual Communication Design
Computer Graphics and 3D Model Design
Photography and Photo Manipulation Design
Engineering and Technical Design
Scientific Instruments, Medical Devices and Research Equipment Design
Movie and Animation Design
Food, Beverage and Culinary Arts Design
Building Materials, Construction Components, Structures & Systems Design
Social Design
Idea Design
Arts, Crafts and Ready-Made Design
Meta, Strategic and Service Design
Unexpected Design
Information Technologies Design
Hardware, Power and Hand Tools Design
Young Design
Heavy Machinery Design
Performing Arts, Style and Scenery Design
Music, Audio and Sound Design
Writing, Literature and Content Design
Excellence in Design
Diligence and Intelligence in Design
Actor, Talent and Model Design
Hospitality, Recreation, Travel and Tourism Design
Futuristic Design
Social and Behavioral Sciences Design
Natural Sciences and Mathematics Design
Awards, Prize and Competitions Design
Event and Happening Design
Sports, Entertainment and Recreation Equipment Design
Textile, Fabric, Textures, Patterns and Cloth Design
Safety Clothing and Personal Protective Equipment Design
Beauty, Personal Care and Cosmetic Products Design
Chemical Products and Consumables Design
Sales, Contact Center and Customer Service Design
Pet Supplies and Products for Animals Design
Banking and Finance Instruments Design
Jewelry, Eyewear and Watch Design
Bakeware, Tableware, Drinkware and Cookware Design
Baby, Kids' and Children's Products Design
Fashion and Travel Accessories Design
Art Materials, Stationery Supplies and Gift Items Design
Prosumer Products, Tools, and Machinery Design
Security and Surveillance Products Design
Bathroom Furniture and Sanitary Ware Design
Manufacturing and Processing Machinery Design
Energy Products and Devices Design
Business Plan and Corporate Operational Plans Design
Information Processing Tools Design
Street Furniture Design
Landscape Planning and Garden Design
Urban Planning and Urban Design
Human Resources and HR Programs Design
Education and Training Content Design
Yacht and Marine Vessels Design
Car and Land Based Motor Vehicles Design
Agriculture, Horticulture and Fisheries Design
Aerospace and Aircraft Design
Multidisciplinary and Interdisciplinary Design
Core Resources Manufacturing and Extraction Design
Spacecraft, Spaceplanes and Spaceship Design
Generative, Algorithmic and Parametric Design
Digital and Broadcasting Media Design
Print and Published Media Design
Construction and Real Estate Projects Design
Musical Instruments Design
Differently Abled and Seniors' Assistance Design
Public Awareness, Volunteerism, and Society Design
Governance and Public Services Design
Creative Legacy, Retro and Evergreen Design
Cultural Heritage and Culture Industry Design
Luxury Design
Mobile Technologies, Applications and Software Design
Advertising, Marketing and Communication Design
Creative Industry and Lifelong Design
Cybernetics, Prosthesis and Bio-Engineering Design
Radical Innovation and New Technologies Design
Wearable Technologies Design
Engineering, Construction and Infrastructure Design
Footwear, Shoes and Boots Design
Furniture Accessories, Hardware and Materials Design
Limited Edition and Custom Design
Design Quality and Innovation
Sustainable Products, Projects and Green Design
Design for X
3D Printed Forms and Products Design
Disposable and Single-Use Product Design
Website and Web Design
Ease of Use and Universal Design
Adult Toys and Products Design
Methods, Techniques and Strategies Design
Legwear, Pantyhose and Hosiery Design
Industrial Design
Spatial Design
Graphics Design
Strategic Design
Interaction Design
Structured Product Design
Advanced Design and Design Research
Concealed, Hidden and Secret Design


1018.Article #1018
For Index, click here.
Google Advertisements
More Advertisements
Design Competition
Design Mega Store
OMC Design Studios
Copyrights ©2022 | Privacy Policy | Sitemap | RSS Feed | Register | Login