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Today's featured designer is Musa Çelik. Musa Çelik is the creator of iconic designs such as MealBox and Potiss. |
| We had the rare opportunity to interview the exalted designer Musa Çelik who was recently announced as the Designer of the Day by the A' Design Award and Competition. Musa Çelik is the creator of iconic designs such as MealBox and Potiss. We got exclusive answers to our questions about Musa Çelik designs and design philosophy. |
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Musa Çelik, how did you become a designer?
Musa Çelik : After my graduation from fine arts, I preferred to work in the graphic design area. I worked for ad agencies as an Art Director for several years. Then, I met packaging design. I decided to specialize in packaging design because in my opinion packaging is one of the most important elements of marketing and a distilled expertise is needed for this field. Actually being a designer was not my dream but today I can easily say that sketches and forms are best expression tools.... |
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Musa Çelik, what are your priorities, technique and style when designing?
Musa Çelik : My design process starts with creative brief. I prefer to take my design briefs both verbal and written. After every detail is clarified for the brief and all of the aspects of the project are agreed, I start to collect the examples. I try to examine as much as possible design examples related to my project. Latest trends, absolute musts of packaging, good and bad examples, shortcomings of the category are all noted. Thus, the design process was started with a detailed knowledge of the competitors and category. Then, I prepare my alternatives and present them to my client. Revisions are applied to the chosen alternatives and final design approval is taken. The last stage is preparing the design for production and follow the process till my packaging design appears on the shelf.... |
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Musa Çelik, which emotions do you feel when designing?
Musa Çelik : A design that is inline with the brief given by the brand will satisfy both the brand and the designer. So the part of creation that we call the heart of designing is the part that excites me the most.
Musa Çelik, what particular aspects of your background shaped you as a designer?
Musa Çelik : Packaging design, with may functions such as communication, persuasion, environmental awareness, ease of use, transportation, storage, etc.. requires going beyond design with a very good ability and distilled experience. Not just design; you need to know the customer's view. Unlike the work done at the ad agencies, it is very pleasant for me to see your packaging designs for a long time in your life, but the idea of an agency specializing in packaging design was the effect on the sales. Beside designing, my marketing and customer&shopper know-how are important factors in being a good designer. ... |
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Musa Çelik, what is your growth path? what are your future plans? what is your dream design project?
Musa Çelik : We believe that the task of packaging design will increase in the future with increasing the competition. As Turkey's reference packaging design company, we would like to would like to consolidate our achievements with more awards and successful projects. ... |
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Musa Çelik, what are your advices to designers who are at the beginning of their career?
Musa Çelik : It is really hard to dress up a package which will represent its brand for years, a special design ability and distilled expertise are needed. Thus, patience and determination are very important in packaging design field. The ones who want to specialize in packaging design should prepare themselves to be careful about even the smallest details. Following the latest trends of marketing and packaging ability to look from different perspectives are also so crucial for packaging design professionals.... |
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Musa Çelik, you are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Musa Çelik : They should be follow the latest trends of both marketing and packaging because everything changes very fast. And it shouldn't be forget that every detail is important. They should analyse the market that they will be work in it. ... |
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Musa Çelik, what is your day to day look like?
Musa Çelik : Some people love routine life, but I prefer spontaneously. Because of this, there is not a certain daily routine. I deal with each brand / customer in different dynamics. I assimilated the project before I start designing. Just as a player plays the role, I create a different way of thinking for each project.... |
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Musa Çelik, how do you keep up with latest design trends? to what extent do design trends matter?
Musa Çelik : We combine design trends with consumer behaviour and take into consideration consumer values. Consumer behaviour is also changing over time. Especially with the development of social media, it is even faster. Therefore, monitoring consumer behaviour is more effective.... |
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Musa Çelik, how do you know if a product or project is well designed? how do you define good design?
Musa Çelik : If a packaging design is creative, unique and functional, has relevance with the product and simple yet striking, we can easily say that that is a great design. A good design can be easily differentiated from the others. It should catch the attention of its target audience at a glance and it should be functional. Besides if it hasn’t a story, we can’t talk about a good design.... |
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Musa Çelik, how do you decide if your design is ready?
Musa Çelik : The design never actually ends, it can only be improved for the next year or period, which can be confirmed for that period. Because everything is consumed so fast, then the design that satisfies you may not satisfy you the next time.... |
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Musa Çelik, what is your biggest design work?
Musa Çelik : Tasarist logo project. It was necessary to tell what was meant by both simple and meaning of the word itself so this was the project I have been thinking about for the longest time....
Musa Çelik, who is your favourite designer?
Musa Çelik : Gaudi. Because he has designs far beyond the time and outside the classic world. His designs are like they come from another dimension.... |
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Musa Çelik, would you tell us a bit about your lifestyle and culture?
Musa Çelik : I am living in Istanbul/Turkey. It is a really special and inspiring region. Connecting Asia and Europe and being a perfect synthesis of east and west create rich cultural heritage for Istanbul. I have the chance to feed my creativity only even by walking in the amazing streets of this city. On the other hand, importance and respect which should be given to good design and designers are still below the deserved level. This is the main disadvantage of Turkey for designers.... |
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Musa Çelik, would you tell us more about your work culture and business philosophy?
Musa Çelik : I worked for packaging design agencies and design department of trademarks for several years. I have been working for firms in two ways since I founded Tasarist in 2011. It can be fee-based or project based. ... |
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Musa Çelik, what are your philanthropic contributions to society as a designer, artist and architect?
Musa Çelik : Making responsible designs is no longer optional. As a designer, one of our main responsibilities should be designing environmentally conscious alternatives and influence the audiences to make sustainable choices.... |
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Musa Çelik, what positive experiences you had when you attend the a’ design award?
Musa Çelik : Being with the best designers of the world and making our designs more visible....
Musa Çelik, can you tell us more about your company / design studio?
Musa Çelik : I founded Tasarist in 2011 to direct my design know-how to packaging and specialized in this field. Providing industrial and graphical packaging design services together, we generate integrated strategies in Tasarist.... |
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Musa Çelik, what is "design" for you?
Musa Çelik : Packaging design is a perfect combination of art and commerce. Packaging has the power to fulfil many functions like communication, persuasion, convenience, protection, being eco-friendly, aesthetics perception. It is really hard to dress up a package which will represent its brand for years, a special design ability and distilled expertise are needed. ... |
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Musa Çelik, what kinds of works do you like designing most?
Musa Çelik : I like making industrial designs, especially bottles. ...
Musa Çelik, what was the first thing you designed for a company?
Musa Çelik : The first thing that I designed is a logo for a local TV channel. ...
Musa Çelik, what is your favorite material / platform / technology?
Musa Çelik : Everything in 3D is my favourite. 3D programmes, printers, visuals, etc..... |
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Musa Çelik, when do you feel the most creative?
Musa Çelik : I feel myself most creative in times when I have full concentration for the project. Music is my indispensable factor for concentration....
Musa Çelik, how do you think the "design field" is evolving? what is the future of design?
Musa Çelik : People are more conscious and demanding compare to past. They have the chance to find out the latest trends and see great design examples from all over the world by the help of internet and social media channels. This situation forces designers to make more innovative and premium designs. Besides, sustainability and glocalization are two main trends that can affect future of design....
Musa Çelik, thank you for giving us the opportunity to interview you... To learn more about Musa Çelik and check more designs by Musa Çelik as well as to see more Musa Çelik designs such as MealBox and Potiss visit designeroftheday.com/?138278 |
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| We hope you enjoyed our interview of Musa Çelik. This interview was made possible by the contributions of A' Design Award and Competition - The World's largest and most influential design accolade. A' Design Award is an annual, international design award open to both concept stage and realized works by designers, artists, architects and brands worldwide. A' Design Award and Competition aims to create a public awareness and understanding of good design by promoting the best designers such as Musa Çelik and their design works worldwide. Visit designaward.com to learn more. |
 REFERENCES/BIBLIOGRAPHY:
https://competition.adesignaward.com/designer.php?profile=138278 https://competition.adesignaward.com/design.php?ID=35082
https://competition.adesignaward.com/design.php?ID=46625
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This article was added on Monday, 15th of October, 2018 at 08.42 am by author 
