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Fuori Salone 2016

Fuori Salone 2016

Between metaphor and business

Study and make design look easy for the people who doesn’t know the matter. “Do pretty things”, no. To arrive to a simple design you have to go through many considerations. Society, material, costs, ecological impact, technology… and one of the most difficult but beautiful, metaphor. Make art from design and make and statement can carry a great personal satisfaction, but the truth is, design can be a dirty business too.
Fuori Salone 2016
Project a park as a tower can be nice utopy, and most architects would love to do that. But just imagine an investor who wants to sale apartmets and ask for lots of homes in few of square meters. He will not buy your dream of a green city.
Fuori Salone 2016
To find a balance between metaphor and business can be a difficult work. But there is the interesting job of designers over the world, tho cheat big enterprises saling the bad ideas they want but hiding the great ones you want to develop.
Fuori Salone 2016
Nowadays, public space design have no limits, and town halls are investing in that because they know the importance of having a nice face of the city.
Fuori Salone 2016
Designing an space as a galaxy is not a mass design, is not industrial design. So who would invest in that? Of course excentric people, but artists too. Have the perfect light, space and sound for a masterpeace of any artist can make higher the level of perception.
Fuori Salone 2016
Simple wooden floor, but showen in a cool way. Thanks to desing, this floor industry can sell more pieces.
Fuori Salone 2016
Cartoonist having fun and getting paid.
Fuori Salone 2016
New materials in the trend of love to the planet.
Fuori Salone 2016
A space for art, for atmospheres, for colors, for dreams. Who would pay that? I don’t care, I just enjoy.
Fuori Salone 2016
A chimney my dad would not buy. Too big, too expensive, too heavy, too black. For designers, an statement.
Fuori Salone 2016
Place not made for business people.
Fuori Salone 2016
Moon lamp. Simple, methaphoric, beautiful, but not very useful if you are studing.
Fuori Salone 2016
Technologic object with a taste of design and cultural influence in the pattern of the tissue.
Fuori Salone 2016
The power of reflection. Millions of mirrors and crystals building a blue and purple aura. Lights reflected in the walls and clothes of visitors.
Fuori Salone 2016
Mario Cuchinella Architects: “We have to imagine buildings that only have a minimun of visible technology, and maximize instead the efficiency of form, as materials change to become an active part in the final result, silently performing a task, a function, and becoming part of the new circular economy”. Seems that they have a defined panorama.
Fuori Salone 2016
From the metaphor of the wings of a butterfly to a detailed building. A wise jump from shapes to project.
Fuori Salone 2016
An powerful enterprise investing in advertising through design.
Fuori Salone 2016
Beautiful use of threads to create volumen. Beyond the car, fair representation.
Fuori Salone 2016
Hard work is to change the meaning of a car. Here, as a way of expression, subtle and mad.
Fuori Salone 2016
The wise use of media from a brand of sodas. Selling experiences.

This article was added on Wednesday, 15th of June, 2016 at 10.10 am by author Laura Juliana García León Tags: design, Milan, salone, 2016. Read our copyright policy here.


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