DesignAmid Magazine

DesignAmid Magazine

DesignAmid Magazine featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Lavazza Classy Plus

Classy Plus is an all in one espresso and coffee brewer designed for the North American market, offering the complete experience of Italian coffee culture from espresso to cappuccino or latte. In addition, the machine also has a filter coffee selection and a double shot function to cater for specific preferences of this market. Classy Plus is Ideal for small offices and conference rooms. Its slim design is building on Lavazza's established form language in this segment. It is characterised by a contrasting exterior shell enveloping the main body and embossed Lavazza logos on the sides.

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Lavazza Voicy

Voicy is the first espresso machine with built-in voice assistant. A smart product combining quality coffee with functions provided by Alexa, all in a well designed and innovative device. The user can interact through the UI, voice commands, or use the app to check status, consumption, order coffee and, above all, make espresso. Innovation, functionality, and aesthetics in harmony to meet the needs of users who experience their coffee ritual in an increasingly personalized way.

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Ikona Maxxi Pure

Ikona Maxxi pure incorporates, in an elegant furnishing, a hood and air purifier that take twofold care of the home's air. It has been designed to improve the quality of domestic air without needing to install additional devices or complex monitoring systems which are often impractical and invasive. Ikona Maxxi pure has been designed to allow the hood and purifier to operate independently, without compromising on either performance or usability. The hood core of Ikona Maxxi pure efficiently eliminates cooking fumes and vapors.

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Miracle of Birth

In the natural world, the spiral shape is a special existence that feels the mystery of life. Many spiral shapes can be found in galaxies, typhoons, whirlpools, plants, shells, works of art, etc. In addition, human DNA is also composed of a double helix shape, and 99.9 percent of its structure is common. It is said that he was born in this world with a completely different personality and appearance with only the remaining 0.1 percent difference. In connection with the modeling beauty of the birth of such life, the tone of emotions was expressed in Choker.

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Terra

The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.

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Better Bodies Hi

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.

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