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Ashley Anastasia Howell Designs


Ashley Anastasia Howell Designs

Today's featured designer is Ashley Anastasia Howell. Ashley Anastasia Howell is the creator of iconic designs such as Edible Ampersand.

We had the rare opportunity to interview the exalted designer Ashley Anastasia Howell who was recently announced as the Designer of the Day by the A' Design Award and Competition. Ashley Anastasia Howell is the creator of iconic designs such as Edible Ampersand. We got exclusive answers to our questions about Ashley Anastasia Howell designs and design philosophy.
Ashley Anastasia Howell, how did you become a designer?
Ashley Anastasia Howell : My story about design started when I was about 11 years old. My mother would take me to a cottage every summer, just the two of us. This particular year we had a cottage just outside of Midland and one of the days we went into town to walk the small strip of craft stores and antique shops. One of the shops in particular that we walked into had a stack of magazines. At the time I had a fascination with magazines and to be honest I still do but particularly these magazines. I started going through the pages and realized I had to have them. It was a pile of Step-by-Step Graphics – if your not familiar with them, they are mainly how-to guides for graphic artists along side some D.I.Y. info, kind of a cross between Martha Stewart and Layers magazine.

I was in love.

I ran to my mom asking if she could buy then for me and so we lugged back the whole pile. They were my bread and butter the following weeks as I read them back to back. It was what I wanted to be when I grew up. At the time it was called a ‘graphic artist’. Whatever it was called I wanted to do that. A few years later I had to decide what high school to go to and of course I picked the one with the biggest art program in my area. Non of my friends were going there but I went regardless. There I learned photography from a dark room, draw live nude models and print techniques like silk screen, lithography, block printing and etching. I have to say some of the best years of my life and I actually lived out what I read those few years earlier. ...
Ashley Anastasia Howell Designs
Ashley Anastasia Howell, what are your priorities, technique and style when designing?
Ashley Anastasia Howell : Generally I get sparked with inspiration the moment I get briefed, or have a general idea of what the client is looking for. This is good for the types of projects that have quick turn around times. Regarding the process, I try to dive into research and sketching as much as I can, and if time allows for it. And lastly, if the project allows for me to explore new programs, processes or tools, I try to as much as possible. This is always a good area to expand and learn even if it is a new avenue, yet to be explored. ...
Ashley Anastasia Howell, which emotions do you feel when designing?
Ashley Anastasia Howell : Happy! I feel alive when I am in full creative mode and have some freedom to play. The most exciting is if you visually find a cue, whether it is finding the right negative space, balancing things or just make something look exactly how it was envisioned. The clients reaction is always amazing when they feel the same way and see how they envisioned it as well. Being a designer is a lot like being an artist, you need the passion behind your work and the results will create a sense of happiness when you persevere through any trials the process causes. ...
Ashley Anastasia Howell, what particular aspects of your background shaped you as a designer?
Ashley Anastasia Howell : I think being an only child inevitably forced me to be creative, to survive the torture of boredom. My grandmother used to have what we called 'shmata magazines' which were a slang Ukrainian term we used for gossip magazines, and I would cut out pictures and make collages with the cutouts. That began my obsession with magazines and collages. This would have definitely been my early days of creative exploration.

My non-design skills can be found in the kitchen, as not until I got married did I realize I had a knack for baking which can be a creative output in one form or another. This went hand in hand with my niche of targeting the food industry. If I had to describe my design journey it would be 'exploring'. Always trying to find different things to produce and ways to produce them. Nothing particularly has single handedly influenced my work, but I can say it has been a series of events, people and other work that has all collaborated to make my experience unique from everyone else, as I am sure applies to other creatives. ...
Ashley Anastasia Howell Designs
Ashley Anastasia Howell, what is your growth path? what are your future plans? what is your dream design project?
Ashley Anastasia Howell : My dream project would be to design a restaurant from top to bottom including the branding the environmental design and website. Although right now I feel I want to explore more package design. So either, or would work for me. My general plan is to be comfortably happy in my freelance career, as well having design clients who understand my work for all aspects of what it is, including the process and final product. I would also like to include more charitable work, a good balance of work and a variety of mediums. The overall goal is to keep learning. ...
Ashley Anastasia Howell, what are your advice to designers who are at the beginning of their career?
Ashley Anastasia Howell : Keep exploring, find what makes you happy and don't listen to the nay-sayers. ...

Ashley Anastasia Howell, you are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Ashley Anastasia Howell : Make mistakes it is the best way to learn and don't give up. Your never too old to learn more. ...
Ashley Anastasia Howell, what is your day to day look like?
Ashley Anastasia Howell : Wake up, have coffee, walk to desk and work. Or go to meetings and look for new work. I enjoy reading design blogs and books when I can. Although as of late I am starting to understand the importance of balance. One can spend many hours just working there is always something to do. But it is truly important to take some time for yourself as this can nurture the creative process. ...
Ashley Anastasia Howell, how do you keep up with latest design trends? to what extent do design trends matter?
Ashley Anastasia Howell : Pinterest or Behance is always a good place to see what is current, trending and new. Although I at times I can be a traditionalist and base some of my designs on classics or even combining different existing styles. This is a great way to develop new ideas and styles. Although trends do matter in the sense of being current but I feel they can fade out and make designs dated. Although it also depends on the project as some clients request to be trendy and in this case you need to know what is current. ...
Ashley Anastasia Howell, how do you know if a product or project is well designed? how do you define good design?
Ashley Anastasia Howell : A well designed piece evokes reaction. Michael Bierut's book said it best; Design will... 'sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world'. That said, there are no mistakes in making a good design, it is just learning....
Ashley Anastasia Howell Designs
Ashley Anastasia Howell, how do you decide if your design is ready?
Ashley Anastasia Howell : I have still gone back on older pieces of design I have produced and feel I could have improved. Improvements are a process but timelines can alter the process and restrict improvements. I always try to improve a design if the timeline allows. ...
Ashley Anastasia Howell, what is your biggest design work?
Ashley Anastasia Howell : My most well known design is the Julia Child Award and logo. I was chosen from international proposal submissions to design the logo and award for the foundation. Each year the Julia Child Award is given to an individual who has made a profound and significant difference in the way America cooks, eats and drinks. An annual gala is held in the fall in Washington DC and the logo and award is continuously displayed in the Smithsonian Museum. I had the opportunity to go to the first Gala in 2015 when the award was presented to Jacques Pépin who worked along side Julia Child for many years. The night was quit spectacular I met some high profile Chefs including Sara Moulton, Alton Brown, and of course Jacques Pépin himself. The experience and feeling of accomplishment made the design great. ...
Ashley Anastasia Howell, who is your favourite designer?
Ashley Anastasia Howell : Milton Glaser and Aubrey Beardsley were two of the original creatives that I was inspired by. Additionally, Louise Fili, Jessica Hische and Paula Scher. They are all great inspirations. If I had the choice to meet any designers it would be Keith Haring as I did a project on him in grade school. It is sad he died quite young. ...
Ashley Anastasia Howell Designs
Ashley Anastasia Howell, would you tell us a bit about your lifestyle and culture?
Ashley Anastasia Howell : I dreamed of living in New York, but after travelling to Europe I think I dream of living in France. Culture is an inspiration wherever I go and I wish I was able to travel more. I definitely feel design has a huge impact on any culture or society, but I also think variety is key as well as this fosters creativity and advancement through exploration. Good design makes things easier, it helps get the truth and builds advancement. I love things that are well designed even if it is the kitchen utensils I use. Or the writing of signage that is clear and legible. It's obvious it is necessary for advancement because of the outcome. ...
Ashley Anastasia Howell, would you tell us more about your work culture and business philosophy?
Ashley Anastasia Howell : I work well alone but I also enjoy a group that is open to ideas and easy to communicate with. These are things that are crucial to the success of a group. I feel the best ideas comes from open minded individuals and groups and ones that persevere through hurdles and challenges. I also think people who are fun and find 'play' an important role of the creative process to be more likely to achieve greatness in any project. Helping and giving is also key as this will then generate ideas that contributes to the final end result. These types of people are hard to come by, and I feel this is one of the biggest challenges especially in collaboration. Open Mindedness is crucial in a creative setting. ...
Ashley Anastasia Howell, what are your philanthropic contributions to society as a designer, artist and architect?
Ashley Anastasia Howell : I always leave one project a year to a donation or charity and I feel this is a good way to give back and feel this is good to stay level headed. Plus it promotes being humble. Giving back and good design is crucial not just in the creative industry but in most industries. We are facing tough challenges in the world and feel this outlook is crucial to survive, as long as one is not being taken advantage of. ...
Ashley Anastasia Howell, what positive experiences you had when you attend the a’ design award?
Ashley Anastasia Howell : This design award has had a very intricate process, and positive impact on me, which makes me feel like I am part of a prestigious group of designers. As a freelance designer, this would help me gain recognition which is extremely hard, as competition is aggressive to say the least and this validates my work. It is a pleasure to be a winner and I am humbled. I would love to be the designer of the day! ...
Ashley Anastasia Howell, can you tell us more about your company / design studio?
Ashley Anastasia Howell : I started my freelance career after ten years of working in mostly sports companies as a Junior to senior designer. When I began freelancing full time I focused in Food because it was something I was passionate about. I have a home studio but I currently go to studios twice a week. ...
Ashley Anastasia Howell, what is "design" for you?
Ashley Anastasia Howell : Is a beautiful problem solving process....

Ashley Anastasia Howell, what kinds of works do you like designing most?
Ashley Anastasia Howell : Brands not just logos but brands. ...

Ashley Anastasia Howell, what was the first thing you designed for a company?
Ashley Anastasia Howell : A logo I don’t know which one all I know was it was a logo, and I would redo it if I could. ...

Ashley Anastasia Howell, thank you for giving us the opportunity to interview you... To learn more about Ashley Anastasia Howell and check more designs by Ashley Anastasia Howell as well as to see more Ashley Anastasia Howell designs such as Edible Ampersand visit designeroftheday.com/?224833
Ashley Anastasia Howell Designs
We hope you enjoyed our interview of Ashley Anastasia Howell. This interview was made possible by the contributions of A' Design Award and Competition - The World's largest and most influential design accolade. A' Design Award is an annual, international design award open to both concept stage and realized works by designers, artists, architects and brands worldwide. A' Design Award and Competition aims to create a public awareness and understanding of good design by promoting the best designers such as Ashley Anastasia Howell and their design works worldwide. Visit designaward.com to learn more.
REFERENCES/BIBLIOGRAPHY:
https://competition.adesignaward.com/designer.php?profile=224833 https://competition.adesignaward.com/design.php?ID=68953

This article was added on Monday, 9th of December, 2019 at 09.26 am by author Frank Scott Tags: Ashley Anastasia Howell, Ashley Anastasia Howell Designs, Ashley Anastasia Howell Interview, Edible Ampersand.. Read our copyright policy here.
 

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designeroftheday.com/?224833

 

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