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How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets


How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets

This article explains how you could convert services into products so that you could reach a wide range-of end-users.

Products sell easier than services to the mass; because they are clear to understand, easy to compare and purchase. This article demonstrates how we could create products from services, so that we could be able to sell more starting from now. This is an especially handy article for designers who are offering services, but not products in general.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
Before we start, lets' make a distinction about what we mean. A product is a well defined phenomenon: it has a predefined form, function and price. On the other hand, services are undefined solutions; i.e. their form and function (scope and offers), and prices are not clearly stated or available. This unknown about the services is a mental burden for the end-users, and thus services are avoided, and products are preferred.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
Therefore, our aim is to make the intangible services as tangible as we could. I'm not going to dive to the philosophy of this, but will tell directly how we do that in several steps, yet it is good to keep in mind that the core idea is "making it tangible; easy to recognize, easy to understand and easy to refer to".
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
Thus, the first step of making a design service product i.e. a product from design service, is assigning a name to your service. Sounds stupid? It is not; by assigning a name to your service, you are differentiating it. For instance your new product could be: "Super Starter Website Design" or "Marco's Starter Website Package" etc.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
The second thing you would like to do is to make sure that the product has a distinct logo; this makes the product further tangible. By having the logo, your product will sell more, guaranteed. A good looking logo also improves trusts of your end-customers. You can have the logo designed, if you are not a graphic designer yourself.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
The third thing to do is to clearly define scope of the service. As an example, if you are making websites; i.e. your service is website making, than you can state what you will do and how you would do it. Put some restrictions and limitations; state time-frame, scope, amount-of-work etc and also further conditions for your work. Example: "Marco's Starter Website Package" contains: 1 Unique website template, 1 Main Page, 9 Sub-Pages, 1 Banner and 1 Website Logo Design. Delivery in 7 days. Up to 5 design variations included. This makes things easier.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
The fourth thing to do is to define a price. This makes your product price to be compared to that of others; and also decreases the burden of customers to request a quote; i.e. they know how much your product costs. Defining a non-varying price is absolutely required for your products (of course you could potentially make the prices varied, but there must be a price at a given time).
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
The fifth thing is, to have a purchase link. This is really important if you are selling to mass market, instead of stating "Request a Quote" for services, providing a "Buy Now" button for your product works tens of thousands times better, because it simply is easier for everyone. How could you do it? It is really easy using Paypal for example, create a paypal button and put it into your webpage. Alternatively, if you have an e-commerce platform, define the service as a new product there.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
The sixth thing is to have your product listed for sale. This is quite important. You could have your product listed at your own website, or add it to other listing networks such as the designmegastore, or even ebay. If your product is not listed, it will not be found easily by the search engines thus your chances of selling is slim.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
This is where designmegastore comes handy; unlike other listing engines, design mega store connects your product to your own shopping cart, therefore you could sell however you like, and because it is connected to your checkout system, you also get further search engine visibility and online visitors to your websites.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
Summary, tips and best-practices for creating products from services.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
First of all, please remember that what we refer here is to create virtual products from services; i.e. I do not say you to make a chair using your furniture design skills and sell it. (Though it is not a bad idea either), but what I actually mean is that for example turn your furniture design service into a product; i.e. make your service more tangible, easy to understand, clearly defined, and easy to be purchased. Sell "office chair design package" rather then a general service of furniture design.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
As you could guess, being specialized helps; i.e. what we want to do is to create many yet defined smaller products by dividing the previously undefined service. Thus, the more specialized the better it is. We do not talk about all the possible solutions but a specialized solution, a subset of the solutions that could be understood in a relatively small amount of time.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
When you are a super-niche, you can be rest assured that people will buy from you but this is true and true only if your clients could actually reach you: That is why I suggest you to use the designmegastore functionality; it helps you get further visibility, and helps you to be found easier using the search engines, it is made for that.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
You could link back to your designmegastore store to get more visibility: Remember that design mega store gives you your own store where only your products are displayed, you can link to this page from your websites too. Make sure to upload your logo and customize this page before utilizing it to get further benefits.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
Design Services should be submitted to the "Design Services" section of the website. Remember that you could also sell your other products at Design Mega Store, simply submit them to the right categories together with good looking visually appealing images and a brief description and price.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
If you like, you could and perhaps you should make a webpage about the product you are selling; explain the service more in detail; include the following: logo - representative image, product name, terms and conditions, restrictions, time-frame, price, other options or future expansion possibilities, contact-details, faq, testimonials, who previously purchased the service, contact-form to ask more questions regarding the product, information regarding your company.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
Displaying your previous work regarding the product-service could be an important aspect in increasing your conversations; i.e. if you are offering logo design package; it is a good idea to show what previous logo designs you did, especially if you did good works.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
The core idea, to remind once more, is to make it easy for customers to buy the service. We define a price, and give an opportunity to buy online. Furthermore, we provide a logo so that the service becomes a product; becomes tangible and referable, becomes clear and easy to understand and easy to buy.
How to derive Products from Services; How to Offer Services as Products to Reach Mass Markets
Design mega store is a premium paid service that is provided free of charge to A' Design Award winners. However each submission is overseen by the administrators to fit the quality requirement, as the target end-customers of design mega store are highly design oriented.

This article was added on Monday, 27th of January, 2014 at 08.26 am by author Onur Cobanli Tags: product creation, product design, service to product. Read our copyright policy here.
 

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