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Xiaofei Cui Designs

Xiaofei Cui Designs

Today's featured designer is Xiaofei Cui. Xiaofei Cui is the creator of iconic designs such as Positive Negative.

We had the rare opportunity to interview the exalted designer Xiaofei Cui who was recently announced as the Designer of the Day by the A' Design Award and Competition. Xiaofei Cui is the creator of iconic designs such as Positive Negative. We got exclusive answers to our questions about Xiaofei Cui designs and design philosophy.
Xiaofei Cui, how did you become a designer?
Xiaofei Cui : I think the main reason is I love creating beautiful things when I was a child, especially like to draw something in my fantasy world. It quickly became clear to me in high school that I love Chinese traditional painting and western oil painting. I didn't know anything about design at that time actually, not just me, even in the whole society of China. Fortunately something happened in the late 80s of last century to my country. I got the chance to study product design in the local University, and also that was my first time to understand the concept of design, and I really enjoy to create something different....
Xiaofei Cui, what are your priorities, technique and style when designing?
Xiaofei Cui : For me, first focus is on the theme, then I use sketch and physical models in the project development. Depending on the circumstances, I sometimes create complex models using 3D printing techniques....

Xiaofei Cui, which emotions do you feel when designing?
Xiaofei Cui : It is undoubtedly exciting to find a suitable project to carry out research and design. For me, I feel happy the most when I finish project. ...
Xiaofei Cui, what particular aspects of your background shaped you as a designer?
Xiaofei Cui : I like oil painting, and I also like to read some philosophical and historical books, these will influence my design work. Of course I think most important thing is that I have the habit of exercising, this habit give me enough energy and perseverance to accomplish everything I want to do....
Xiaofei Cui Designs
Xiaofei Cui, what is your growth path? what are your future plans? what is your dream design project?
Xiaofei Cui : I am planning to do some special design just for my daughter actually. My dream is to design a luxury soft airship. In the future I am going to create a personal brand, and maximise the value of social and marketing of designers....
Xiaofei Cui, what are your advice to designers who are at the beginning of their career?
Xiaofei Cui : Observe, experience and read a lot, and then just do it by your hands, because making is thinking....

Xiaofei Cui, you are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Xiaofei Cui : First of all, make sure you really love design and enjoy it. Secondly, you should have a wide range of knowledge and social responsibility. Thirdly, always concentrate in one direction that you are really interested in. Finally, sometimes you should stop talking, but never stop practising, keep studying and get the useful feedback from the real end-users....
Xiaofei Cui, what is your day to day look like?
Xiaofei Cui : I like to read all kinds of books in my daily life, not just in design. I believe that if you want to make a breakthrough improvements in some design field, you must have the knowledge out of that area. Especially after reaching a certain height in your design level, I think only philosophy can help you to develop your design skills. Design is the ability of grasping all the details. I am a person who love life and pay attention to the little details of daily life, design is an integral part of me. in addition, I love teaching job, I believe that, choose a job you love, and you will never have to work a day in your life....
Xiaofei Cui, how do you keep up with latest design trends? to what extent do design trends matter?
Xiaofei Cui : In my opinion, the latest design trends is a false proposition; eye reach, freedom of thinking and persistence are the key elements of design work. Then is Observation, be curious for everything, take notice and make record of things others overlook. Desire to draw upon my observations and then improve the design standards, desire drives action, great designers desire great change. Unbound by rules and trends, we should see rules or trends as references, freedom of thought is what many call creativity....
Xiaofei Cui Designs
Xiaofei Cui, how do you know if a product or project is well designed? how do you define good design?
Xiaofei Cui : Good design is innovative, Good design makes a product useful , Good design is aesthetic, Good design helps us to understand a product, Good design is unobtrusive, Good design is honest, Good design is durable, Good design is consequent to the last detail, Good design is concerned with the environment, Good design is as little design as possible, Good design doesn't over design, Good design should find the balance between form and function. in addition, keep asking yourself or someone else is this good enough? If they don’t say “Wow”, you know you have some work have to do. ...
Xiaofei Cui, how do you decide if your design is ready?
Xiaofei Cui : This question is too difficult for me to answer actually, I think accumulated experience may have good answers , rich experience can make me find out the best solutions to an existing problem. I never stop improve my work until the deadline in most business cases....
Xiaofei Cui, what is your biggest design work?
Xiaofei Cui : One of my design work I really like to talk about, I can't say that is greatest, actually it is just a set of bowl. You know ancient Chinese use rice soup as the glue to make the highly effective paper armour, according to this production method the bowl made by rice and rice paper, light as if there is no weight when you hold it in hand, it would be a new way to reduce cost and carbon emissions. My current design work is a set of marine life-saving equipment. Apologise I can't say too much details about that. I hope this project can revolutionise the existing facilities....
Xiaofei Cui, who is your favourite designer?
Xiaofei Cui : I like Philippe Starck, because his Juicy Salif is not just a product, it is a work of art in the kitchen. In addition one of the design masters who has influenced me the most is Sir Jonathan Ive, he is the chief design officer (CDO) of Apple Inc. we graduated from the same university, I think the most important thing he taught me is you have to make the real design model by your own hand, not just drawing....
Xiaofei Cui, would you tell us a bit about your lifestyle and culture?
Xiaofei Cui : I am teaching at a university in China right now, I don't have a particular favourite city, I love all ancient or modern cities such as Rome , Tokyo, Shanghai, Edinburgh, because that can make me feel the past or present culture, culture is an important element of design work, and of course including my own culture. Culture determines peoples lifestyle, the lifestyle determines human behaviour and thinking patterns. Obviously design play great role in shaping the society and that also not only from the view of environment but also from the aspects of lifestyle even mentality. Design is create some good things influences people, anything that influence people can make an impact on society....
Xiaofei Cui Designs
Xiaofei Cui, would you tell us more about your work culture and business philosophy?
Xiaofei Cui : As a teacher and independent designer, actually I pay more attention to the education research. I am quite enjoying the interaction process when discussing design with my students. For business cases, I like to work alone, and prefer to choose what I like to do. I think self-honesty and confidence are two characteristics for a good designer, If you want to consistently put out quality work and progress as a designer, you need to be brutally honest with yourself. People have an inherent ability to justify their decisions. If you are lacking in confidence, your clients will lack confidence in you. ...
Xiaofei Cui, what are your philanthropic contributions to society as a designer, artist and architect?
Xiaofei Cui : Good design is not just about the aesthetic improvement of our environment, it is as much about improved quality of life, equality of opportunity and economic growth. Good design can help anyone make your life much easier and environmentally friendly. I used to led a team of young designers to participate in a series project for two hope primary school of China....
Xiaofei Cui, what positive experiences you had when you attend the a’ design award?
Xiaofei Cui : the most important thing about Awards is the designers can get the most recognition, it can also improve the ability of design presentation and communication, at the same time expand the social scope in the design field. I feel so lucky and honoured to be the designer of the day....
Xiaofei Cui Designs
Xiaofei Cui, can you tell us more about your company / design studio?
Xiaofei Cui : I currently work in university and serve in some design education institutions. Design education is my main job, and I also work as a design consultant in some design companies and enterprises of China....

Xiaofei Cui, what was the first thing you designed for a company?
Xiaofei Cui : I think it's important to understand the background of the client and the project....
Xiaofei Cui, what is your favourite material / platform / technology?
Xiaofei Cui : Usually, I prefer metal and wood as processing materials, and recently I am interested in use 3D printers printing complex plastic structures....

Xiaofei Cui, when do you feel the most creative?
Xiaofei Cui : Actually, I often have good ideas when I in the toilet. Another occasion is brainstorming with the right guys....
Xiaofei Cui, what kind of emotions do you feel when your designs are realized?
Xiaofei Cui : I think as same as other designer....

Xiaofei Cui, how do you think the "design field" is evolving? what is the future of design?
Xiaofei Cui : In my opinion, the future of design is based on the thinking and rethinking of mankind's position....

Xiaofei Cui, thank you for giving us the opportunity to interview you... To learn more about Xiaofei Cui and check more designs by Xiaofei Cui as well as to see more Xiaofei Cui designs such as Positive Negative visit
Xiaofei Cui Designs
We hope you enjoyed our interview of Xiaofei Cui. This interview was made possible by the contributions of A' Design Award and Competition - The World's largest and most influential design accolade. A' Design Award is an annual, international design award open to both concept stage and realized works by designers, artists, architects and brands worldwide. A' Design Award and Competition aims to create a public awareness and understanding of good design by promoting the best designers such as Xiaofei Cui and their design works worldwide. Visit to learn more.

This article was added on Monday, 21st of January, 2019 at 05.52 am by author Frank Scott Tags: Xiaofei Cui, Xiaofei Cui Designs, Xiaofei Cui Interview, Positive Negative.. Read our copyright policy here.




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