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Via Tortona and Zona Brera, the discovery of the last frontiers of creativity


Via Tortona e Zona Brera, alla scoperta delle ultime frontiere della creatività

Via Tortona and Zona Brera, the discovery of the last frontiers of creativity

Milan , 15 to 16 April 2015 " Fuori Salone " . Also this year the lights turn on the " Salone del Mobile " ; along the streets of Tortona and Brera areas , the areas of the " Fuori Salone " you can perceive curiosity in the experts, tourists and students who are roaming the streets of Milan to discover the most important installations , exhibitions and projects of Italian and international brands , to search for the latest frontiers of creativity and obtain guidelines for the years to come. There are many events on the calendar , few time to see them all , you need comfortable shoes to walk and so much hungry for innovation.

One of the themes of this Salone 2015 is Handmade. Each product " Overdrive" (on Facebook @overdrive) follows this line not omitting certain style, every bag , every skateboard , is made with recycled materials and 0 environmental impact and custom details.
Knowing the guys Overdrive is felt their desire to emerge carring on their ideals . Keywords kindness and helpfulness .
In their stand you can customize skateboard , thanks to talented streetartist , and live the experience firsthand , thanks to panels where visitors can try their hand in the drawing.
Uno dei temi di questo salone 2015 è l’Handmade. Ogni prodotto “Overdrive” (segui su Facebook @overdrive) segue questa linea non tralasciando certo lo stile, ogni sacca, ogni skateboard, è realizzato con materiali riciclati e a 0 impatto ambientale e personalizzati nei dettagli.
Conoscendo i ragazzi di Overdrive si avverte la loro voglia di emergere portando avanti i loro ideali. Parole chiave gentilezza e disponibilità.
Nel loro stand è possibile personalizzare skateboard, grazie a bravissimi streetartist, e vivere l’esperienza in prima persona, grazie a pannelli dove i visitatori possono cimentarsi nel disegno.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
What you immediately notice when you enter one of the stands in Via Tortona , is the color and the work of young designers who want to make themselves known. Here we are in a courtyard used as exhibition site. Ciò che si nota subito quando si entra in uno degli stand di via Tortona, è il colore e il lavoro di giovani designer che hanno voglia di farsi conoscere. Qui ci troviamo in un cortile adibito a sito espositivo.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
" IF BAGS " ( www.ifbags.it ) perfectly in theme with Salone 2015 , offers products simple and useful , perfectly handmade .
If bags gives uniqueness to bags made of leather and ropes , everywhere exudes the quality and class of the made in Italy .
“IF BAGS” (www.ifbags.it) perfettamente in tema con il salone 2015, offre prodotti semplici e utili, perfettamente fatti a mano.
If bags dona unicità a borse fatte di pelle e corde, ovunque si respira la qualità e la classe del made in italy.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
Deeper in the historic route of the Fuorisalone, then we arrive at number 20 where AsusDesign Zensation presents an exhibition that bears his focus on the world ZEN, on which are then also inhale the latest creations .
Visiting the exposure you feel a sense of peace and harmony between man and nature thanks to the evocative installations that connect innovative products to the atmosphere of calm and peace combining streams of water and nature sounds that attract visitors and create a magnificent experience .
Addentrandosi nella via storica del Fuorisalone, arriviamo poi al numero civico 20 dove asusDESIGN presenta Zensation, una mostra che porta il suo focus sul mondo ZEN, sul quale sono inspirate poi anche le ultime creazioni.
Visitando l’esposizione si avverte il senso di pace e di armonia tra uomo e natura anche grazie alle installazioni suggestive che connettono prodotti innovativi ad atmosfere di calma e pace combinando flussi di acqua e suoni della natura che attirano il visitatore e creano una magnifica esperienza.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
Speaking of innovative products , we can not speak of 3D printer, printers that allow playback of a real 3D model made with a 3D modeling software. Thanks to this three-dimensional objects are created to add layers of filament (thermoplastic material and photopolymer ) to create a form from the bottom to the top .
It is appropriate to say that this is the object of the future, and that we can produce everything, a great help for designers who want to produce prototypes quickly and inexpensive, to see first-hand the fruits of his genius without start a production process .
Today these printers can be purchased by everyone, the only limit you can have is dictated by the imagination . To learn more visit www.makerbot.com
Parlando di prodotti innovativi non si può non parlare di Stampanti 3D, ovvero stampanti che permettono la riproduzione reale di un modello 3D realizzato con un software di modellazione 3D. Grazie a questa vengono creati oggetti tridimensionali soprapponendo strati di filamento (materiale termoplastico e fotopolimeri) fino a creare una forma dal basso verso l’alto.
È il caso di dire che questo è l’oggetto del futuro, e che si possa produrre davvero di tutto, un grande aiuto per i progettisti che vogliano produrre prototipi in modo rapido e poco costoso, per toccare con mano il frutto del proprio genio senza avviare un processo produttivo.
Oggi poi queste stampanti possono essere acquistate davvero da tutti, l’unico limite che si può avere è quello dettato dalla fantasia. Per saperne di più visita il sito www.makerbot.com
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
Installation very characteristic of Lexus , the first room is the new prototype LEXUS LF - SA surrounded by a dome of round mirrors and changing lights , which make it unique approach to the car .
Installazione molto caratteristica della Lexus, nella prima stanza si trova il nuovo prototipo LEXUS LF-SA circondato da una cupola di specchi tondi e luci cangianti, che rendono unico l’approccio alla vettura.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
" LEXUS - A JOURNEY OF THE SENSES " this is the title of sensory experience that Lexus has designed for visitors.
It is a journey that involves three stages sensory designed by a collaboration between the designer Philippe Nigro and food designer Hajime Yoneda .
The purpose of the show sensory, is to describe the experience of driving the wheel of a Lexus .
“LEXUS – A JOURNEY OF THE SENSES” questo è il titolo dell’esperienza sensoriale che Lexus ha ideato per i visitatori.
Si tratta di un viaggio che prevede 3 tappe sensoriali ideate da una collaborazione tra il designer Philippe Nigro e il fooddesigner Hajime Yoneda.
Scopo dello show sensoriale, è descrivere l’esperienza della guida al volante di una Lexus.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
Proceeding along the way, I find myself in a garden whose name is "courtyard design" exposure that follows promises already well!
It is the exposure of "E15" where the company in collaboration with the British designer David Chipperfield has furniture made from solid wood planks , clean, linear design .
Procedendo lungo la via, mi ritrovo in un giardino il cui nome è “cortile del design” l’esposizione che ne segue promette già bene!
Si tratta dell’esposizione di “E15” dove l’azienda in collaborazione con il designer inglese David Chipperfield presenta mobili composti da solide tavole di legno, design pulito e lineare.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
It is time to move on to something futuristic. Within the exhibition "FUTURECRAFT" and I realize I'm surrounded by drones, one flies over my head, one draws on the window... the purpose of FUTURECRAFT is to show visitors the different scenarios that today require the use of advanced digital technologies.
È l’ora di passare a qualcosa di futuristico. Entro nella mostra “FUTURECRAFT” e subito mi accorgo di essere circondata da droni, uno vola sopra la mia testa, uno disegna sulla vetrina… lo scopo del FUTURECRAFT è mostrare ai visitatori i diversi scenari che al giorno d’oggi necessitano l’utilizzo di tecnologie digitali avanzate.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
HYUNDAY Korean automaker, participates in the Fuorisalone 2015 with exposure to SUPERSTUDIO PIU ' Via Tortona 27, " SCULPTURE IN MOTION 2.0 - HELIO CURVE" which draws inspiration from the style concepts expressed by the car for each of its models.
The installation expresses the vitality of nature thanks to the uninterrupted movement of the sculpture created by the Hyundai Design Center in collaboration with the artist Reuben Margolin.
HYUNDAY casa automobilistica coreana, partecipa al Fuorisalone 2015 con un esposizione al SUPERSTUDIO PIU’ di via Tortona 27, “SCULPTURE IN MOTION 2.0 – HELIO CURVE” la cui ispirazione si trae dalla filosofia dello stile espressa dalla casa automobilistica per ogni suo modello.
L’installazione esprime la vitalità della natura grazie al movimento ininterrotto della scultura creata dallo Hyundai Design Center in collaborazione con l’artista Reuben Margolin.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
MINI in Via Bergognone 26 provides " a space to live and discover " cit.
The exhibition entitled " MINI URBAN PERSPECTIVES " takes us into urban life today with a look at the future .
At the entrance we see a vegetable garden , which according to the explanations of the kind hostess, tells the city of Milan as a fertile ground where many creative ideas are born and grow.
MINI in Via Bergognone 26 offre “uno spazio da vivere e da scoprire” cit.
L’esposizione dal titolo: “MINI URBAN PERSPECTIVES” ci porta nella vita urbana di oggi con uno sguardo proiettato al futuro.
All’ingresso notiamo un orto, che secondo le spiegazioni delle gentili hostess, racconta la città di Milano come terreno fertile, dove nascono e crescono molte idee creative.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
Within what seems a former butcher, Jaime Hayon presents "URBAN PERSPECTIVES" where the MINI Citysurfer, the latest generation of electric scooters, expressing the future of urban mobility.
Note the shop which displays clothing and objects of futuristic atmosphere .
All’interno di quello che sembra un’ex macelleria, Jaime Hayon presenta “URBAN PERSPECTIVES” dove i MINI Citysurfer, dei monopattini elettrici di ultima generazione, esprimono il futuro della mobilità urbana.
Da notare lo shop dove sono esposti capi d’abbigliamento e oggettistica di impronta futuristica.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
How Not to mention "# 26motiviperfareArte " an initiative to free participation that allows students between 18-26 years, to emerge through their artistic talents.
Here in the event of Fuorisalone 2015 will then award ceremony and the parade of presentation of the collection of #26motiviperfarearte.
Come non parlare di “#26motiviperfareArte” un’iniziativa a partecipazione libera che consente agli studenti tra i 18-26 anni, di emergere attraverso il proprio talento artistico.
Qui nell’evento del Fuorisalone 2015 avverrà poi la premiazione e la sfilata di presentazione della collezione di #26motiviperfarearte.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
The winner of the competition , will obtain reproduction on the T-shirt and other clothing brand #26 Motivi per Fare Arte, as well as a royalty of 3% on sales illustrating his work. Il vincitore del concorso, otterrà la riproduzione della propria creazione sulle T-shirt e su altri capi d’abbigliamento del marchio #26 Motivi per fare Arte, nonché una royalties pari al 3% sul venduto raffigurante la propria opera.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
Its time of the exhibition of vases "Purho" of Karim Rashid describing a new way of designing with techorganic products incorporating the time in which we live, representing a movement that according to the designers will affect humanity. E’ la volta della mostra di vasi "PURHO" di Karim Rashid che descrivono un nuovo modo di fare design grazie ai suoi prodotti tecnorganici che incorporano il momento in cui viviamo, rappresentando un movimento che a detta del designer influenzerà l’umanità.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
What is striking of installations of Michele Reginaldi is the vastness of shapes and colors that can give a simple sheet of paper, almost as if they were works of art. Ciò che colpisce delle installazioni di Michele Reginaldi è la vastità di forme e colori che riesce a dare a semplici fogli di carta, quasi come fossero opere d’arte.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
As Via Tortona , there is another area of Milan that forms the Fuori Salone, and this is the Brera.
Here we are in Corso Garibaldi, and it is hard not to notice the special showcase of Marioluca Giusti, where small niches white contains kaleidoscopic creations for home. Each item is unique and singular. (www.mariolucagiustiblog.com/)
Come via Tortona, c’è un’altra zona di Milano che compone il Fuori Salone, e questa è la zona Brera.
Qui ci troviamo in Corso Garibaldi, ed è difficile non notare la particolare vetrina di Marioluca Giusti, dove piccole nicchie bianche ospitano caleidoscopiche creazioni per la casa. Ogni oggetto è singolare e unico. (www.mariolucagiustiblog.com/)
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
Always in Corso Garibaldi, we find the showroom of "MAGIS" with his latest creations where many designers such as Philippe Starck ("Big Will") and Naoto Fukasawa ( "Substance "), gave their artistic contribution .
The showroom has five windows, one for each creation that has characterized most Magis, the last but not the list has been given to "Happy Bird" is part of the collection MeToo Eero Aarnio .
Sempre in Corso Garibaldi, troviamo lo showroom di “MAGIS” con le sue ultime creazioni dove numerosi designer del calibro di Philippe Starck (“Big Will”) e Naoto Fukasawa (“Substance”), hanno dato il loro contributo artistico.
Lo showroom ha cinque vetrine, una per ogni creazione che più ha caratterizzato Magis, l’ultima ma non per scarsa importanza è stata dedicata a ”Happy Bird” facente parte della collezione MeToo di Eero Aarnio.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
Corso Garibaldi 77, shop "Republic of Fritz Hansen."
Since, as we read in the brochure given to us at the entrance, the shop where we are is the first store in Italy.
The style of the furniture and furnishings in general we moved suddenly in the countries of northern Europe, in fact it is Scandinavian design , use of wood and bending of the same , here are the hallmarks.
corso Garibaldi 77, negozio “Republic of Fritz Hansen”.
Da come leggiamo dall’opuscolo datoci all’entrata, il negozio in cui siamo è il primo Store d’Italia.
Lo stile dei mobili e dell’arredamento in generale ci trasferisce di colpo nei paesi del nord Europa, infatti si tratta di designer scandinavi, uso del legno e piegatura dello stesso, ecco i tratti distintivi.
Via Tortona and Zona Brera, the discovery of the last frontiers of creativity
On the occasion of the sixtieth anniversary of the "series 7 ™" by Arne Jacobsen, who created one of the world's bestselling chair, Fritz Hansen has devoted part of his exhibition at the designer, because despite the "Series 7 ™" has 60 candles off, remains one of the most sought after seats also by new generations. In occasione del sessantesimo anniversario della “series 7™” di Arne Jacobsen, che ha creato una delle sedie più vendute al mondo, Fritz Hansen ha dedicato parte della sua mostra al designer, poiché nonostante la “Series 7™” abbia spento 60 candeline rimane una delle sedute più ricercate anche dalle nuove generazioni.

This article was added on Thursday, 23rd of April, 2015 at 07.12 am by author Ilaria Resta Tags: Via Tortona, Zona Lambrate, handmade, innovation, creativity, show sensoriali. Read our copyright policy here.
 
 

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