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Design Week between Innovation and Technology


Design Week tra Innovazione e Tecnologia

Design Week between Innovation and Technology

Technology, eco-sustainability and self production were, among many others, the hot topics of this Milan Design Week. Exposures FuoriSalone 2015 ranged from Tortona to Brera areas. There was something for every taste, from drones to 3D printers, from automotive to smartphones, from TVs to credit cards and more.

The protagonist in the technology and deisgn's field of Design Week 2015 at FuoriSalone in Milan, it's been Samsung which is the main sponsor. "Embrance - Sensorial Experience" was the slogan that I've seen on many gadgets and flyers. In the center of Brera District, in the Samsung District, I have had got the oppurtinity this "Sensorial Experince": it is a sensational dimostration of 36 Samung 4K curved screen arranged in a circle of two rows in which the spectator in a swirl of images, shapes, vibrant colors e sounds, that was more then a simple dimostration of the quality of the screen. Protagonista nel campo della tecnologia e del Design di questa Design Week 2015 al FuoriSalone di Milano, è stata Samsung che è anche sponsor ufficiale del FuoriSalone. "Embrance - Sensorial Experience" è stato il motto che abbiamo visto correre su tantissimi gadgets e volantini pubblicitari. Al centro della Zona Brera, all'interno del Samsung District, abbiamo potuto provare questa "esperienza sensoriale": si tratta di una sensazionale dimostrazione 36 schermi curvi 4K Samsung disposti in cerchio su due file in cui lo spettatore veniva completamente immerso in un turbinio di immagini, forme, colori vibranti e suoni che vanno ben oltre la semplice dimostrazione della bontà dell'immagine.
Design Week between Innovation and Technology
SUHD 4K curved display of Samsung show a vivid color palette and a definition of images unprecedented. The curvature of the screen is the best solution found until now to bring the spectator inside images and definitely more comfortable and effective of the 3D system with 3D Glasses. The frame is thin, only a few millimetres and almost disappared in comparison to the screen. Gli schermi SUHD 4K di Samsung mostrano una palette di colori sgargianti e una definizione di immagine senza precedenti. La curvatura dello schermo è la soluzione migliore trovata finora per immergere lo spettatore all'interno delle immagini e definitivamente più comodo ed efficace del sistema 3D con occhialini. La cornice è sottile, si tratta solo di pochi millimetri ed in confronto allo schermo luminoso si perde quasi totalmente di vista.
Design Week between Innovation and Technology
Moving in Tortona District, Asus has been able to traspose what it offers in its products in a dark exhibition e pulsed games of light, not a case that the exhibition is named "Zensation", and reminds the simple and clear style of ZenUI (Zen User Interface) of Asus products. Spostandoci in Zona Tortona, Asus ha saputo trasporre ciò che mette a disposizione nei suoi prodotti dotati di ZenUI in uno stand buio con rilassanti e pulsanti giochi di luce, non a caso l'esposizione è chiamata "Zensation", e ricorda il chiaro e semplice stile della ZenUI (Zen User Interface) dei prodotti Asus.
Design Week between Innovation and Technology
Asus products propose curves and sharp lines, leaving the essential transpire that distinguishes them from other products. Each user's type has his own line. I prodotti Asus propongono linee curve e linee marcate lasciando trasparire quell'essenzialità che le contraddistingue da altri prodotti. Ogni fascia di utenti ha una sua linea.
Design Week between Innovation and Technology
In the picture above we can see the difference that distinguishes the ROG series, designed for gaming contexts, and the number of consumer products such as Transformer Book, the EeeBook or Zenfone. Sharp lines, cutting edges and colors that could be called "competitive" for products Asus ROG, from Laptop to the routers. Another story for Transformer Book, for example, where elegant colors, satin materials and rounded edges go well for everyday use, but always with a touch of elegance. Nella foto qui sopra possiamo notare la differenza che contraddistingue le serie ROG, ideate per contensti di gaming, e le serie di prodotti a largo consumo quali i Trasformer Book, gli EeeBook o gli Zenfone. Linee marcate, spigoli taglienti e colori che potremmo definire "da competizione" per i prodotti Asus ROG, dai Laptop ai routers. Tutta un'altra storia per i Transformer Book ad esempio, dove colori eleganti, materiali satinati e spigoli smussati si accompagnano bene ad un utilizzo quotidiano ma sempre con un tocco di eleganza.
Design Week between Innovation and Technology
Parrot, a leader in the field of drones, has brought an important contribution to the Design Week. His way of interpreting objects an engineering complex is something unique in this industry: elegance, simplicity and aerodynamic combine drones Parrot and its related accessories, such as headphones wireless bluetooth. Parrot, azienda leader nel settore dei droni, ha portato un suo importante contributo alla Design Week. Il suo modo di interpretare oggetti ingegneristicamente complessi è qualcosa di unico in questo settore: eleganza, semplicità e aerodinamica si fondono nei droni Parrot e nei suoi accessori connessi, come le cuffie wireless bluetooth.
Design Week between Innovation and Technology
MakerBot is one of the Open Source in the world of 3D printers. Its objective is to make 3D printing accessible to everyone and to make it the interface of these machines is attractive and intuitive. MakerBot è una delle realtà Open Source nel panorama delle stampanti 3D. Il suo obiettivo è quello di rendere la stampa 3D accessibile per tutti e per farlo l'interfaccia di queste macchine è accattivante e a dir poco intuitiva.
Design Week between Innovation and Technology
It's amazing what you can accomplish in a short time with the MakerBot 3D printers. What you create it's a joy for the eyes and almost completely devoid of roughness that characterizes the objects created by these machines. Quello che è possibile realizzare in poco tempo con le stampanti 3D MakerBot è incredibile. Ciò che riesce a creare è una gioia per gli occhi e quasi del tutto privo della rugosità che contraddistingue gli oggetti creati da queste macchine.
Design Week between Innovation and Technology
The wonder exhibition comes with the installation of Lexus that proposes a prototype of his car with futuristic, aggressive and determined shapes. The car was surrounded by round mirrors that created the play of light on the car and all around us. La meraviglia espositiva arriva con l'installazione di Lexus che propone un prototipo di una sua vettura dalle forme avveniristiche, aggressive e decise. La vettura era circondata da specchi tondi che creavano giochi di luce sulla vettura ed tutt'intorno a noi.
Design Week between Innovation and Technology
The path within the exhibition also is a total sensory experience, all five senses were involved, including taste. We have been invited to enter a path where sound, lights, projections and edible substances created a relaxing and stimulating at the same time. Il percorso interno all'esposizione inoltre è un'esperienza sensoriale completa, tutti e cinque i sensi ne erano coinvolti, gusto compreso. Si era invitati ad entrare in un percorso in cui suoni, luci, proiezioni e sostanze commestibili creavano un'atmosfera rilassante e stimolante allo stesso tempo.
Design Week between Innovation and Technology
A prototype of Hyundai SUV, called Intrado, presented at the Geneva Motor Show and now reproposed at FuoriSalone, which highlights the new lines of Hyundai, simple shapes and surfaces more decisive are the protagonists in this SUV that is not ashamed to exhibit interiors colored strong orange that are detached from the aggressiveness shown outside for ergonomics and aesthetic minimalism. Un prototipo di SUV Hyundai, chiamato Intrado, presentato allo scorso Salone di Ginevra e riproposto ora al FuoriSalone che mette in risalto le nuove linee di casa Hyundai, forme semplici e superfici più decise fanno da padrone in questo SUV che non si vergogna ad esibire interni di un forte arancione che si distaccano dall'aggressività mostrata all'esterno a favore dell'ergonomia e del minimalismo estetico.
Design Week between Innovation and Technology
Hyundai Card has exposed the history of credit cards, their design and how it has evolved over the years and how their technology has allowed us to simplify and speed up payments. Also showed prototypes of future credit card by the minimalistic design and looking strong and sturdy. Hyundai Card ha esposto la storia delle carte di credito, del loro design e di come questo si sia evoluto negli anni e come la loro tecnologia ha permesso di semplificare e velocizzare i pagamenti Inoltre Hyundai Card ha mostrato prototipi di future carte di credito dal design minimalistico ma dall'aspetto forte e robusto.
Design Week between Innovation and Technology
The exposure of Hyundai Card was really cured, both visually and from a communicative giving visitors the experience of using a facsimile of a credit card innovative, wishing that he could be held as gadgets, being able to try it inside the exhibition with also a printed receipt. L'esposizione di Hyundai Card è stata davvero curata, sia dal punto di vista visivo che da quello comunicativo regalando al visitatore l'esperienza d'uso di un fac-simile di una carta di credito innovativa, che volendo avrebbe potuto tenersi come gadget, potendola provare all'interno stand con tanto di stampa di ricevuta.
Design Week between Innovation and Technology
At the Peugeot Design Lab I could see the new lamps ONYX. These LED filiform lamps that move and light up by following live piano music, which it has designed in collaboration with Pleyel, capturing the attention of the viewer and moving it in a sea of light and music. Al Peugeot Design Lab ho potuto ammirare dal vivo le nuove lampade ONYX. Trattasi di lampade LED filiformi che si muovono e si illuminano sulle note del pianoforte realizzato in collaborazione con Pleyel catturando l'attenzione dello spettatore e trasportandolo in quel mare di luce e musica.
Design Week between Innovation and Technology
Robotic hands inside the Superdesign Show by Superstudio. These hands 18 move simultaneously and are able to grasp objects and hands of the visitors. Mani robotiche all'interno del Superdesign Show a cura di Superstudio. Queste 18 mani si muovono contemporaneamente e sono in grado di afferrare oggetti e mani dei visitatori.
Design Week between Innovation and Technology
At the Superdesign Show, in the Tortona district, I could see the exhibition of Asahi Glass "Glass Formation" which consisted of a path lined with 100 panels of glass, 30 LED modules, 3 LED floodlights 3 and 10 vibration speakers. Al Superdesign Show, nel quartiere Tortona, ho potuto ammirare l'esibizione di Asahi Glass "Glass Formation" che consisteva in un percorso costeggiato da 100 pannelli di vetro, 30 moduli LED, 3 proiettori di luce LED e 10 speaker a vibrazione.
Design Week between Innovation and Technology
Walking along Via Savona, my attention was caught by a small robot, which climbed on the window of exposure FutureCraft, in the exhibition space FMG. The little robot was moving thanks to the wires attached to the ceiling and thanks to a simple marker was able to write and draw on the glass of the exhibition space with considerable precision and speed. Camminando lungo Via Savona, la mia attenzione è stata cotturata da un piccolo robot, che si arrampicava sulla vetrata dell'esposizione FutureCraft, nello spazio espositivo FMG. Il piccolo marchingegno si muoveva grazie a dei fili collegati al soffitto e grazie ad un semplice pennarello era in grado di scrivere e disegnare sulla vetrata dello spazio espositivo con notevole precisione e velocità.
Design Week between Innovation and Technology
Inside we could see some small / big ideas supported by Carlo Ratti Associati and MIT Senseable City Lab as an innovative bike eletttrica called Superpedestrian and Makrhakr, a robot that can create real-time cocktail, mixing ingredients and simulating the real movements of a barman. All'interno abbiamo potuto ammirare alcune piccole/grandi idee supportate da Carlo Ratti Associati e il MIT Senseable City Lab quali un'innovativa bici eletttrica chiamata Superpedestrian e Makrhakr, un robot in grado di creare in tempo reale cocktail, mescolando ingredienti e simulando i reali movimenti di un barman.
Design Week between Innovation and Technology
I admit that when I entered the exhibition of Mini I would have expected to find at least a couple of cars, and instead the key words of this year seem to be really mobility and environmental sustainability. And here it is, the electric scooter, to which they gave the name of the most captivating Citysurfer Concept designed by Jaime Hayon. Ammetto che quando sono entrato all'esposizione di Mini mi sarei aspettato di trovare almeno un paio di automobili ed invece la parole d'ordine di quest'anno sembrano essere veramente mobilità ed ecosostenibilità. Ed eccolo qui, il monopattino elettrico, a cui hanno dato il più accattivante nome di Citysurfer Concept progettato da Jaime Hayon.
Design Week between Innovation and Technology
Last but not least, the installation that has left me breathless was the one of the designers Daiki Nakamori, Adriano Alfaro, Gaetano Mirko Vatiero inside the Lexus Design Contest. It is a structure capable of emitting light energy thanks to the springs which transform the kinetic energy into electrical energy. As soon as the visitor, intrigued, try to touch this amazing work of art these kind of helices light up. Applications can be many: for example, in an urban context, in bridges or suspended structures in which the vibrations produced by cars and people, or even just by the wind, would light the bridge for free. Dulcis in fundo, l'installazione che mi ha lasciato senza fiato è stata quella dei designers Daiki Nakamori, Adriano Alfaro, Gaetano Mirko Vatiero all'interno del Lexus Design Contest. Si tratta di una struttura in grado di emettere energia luminosa grazie a delle molle che trasformano l'energia cinetica in energia elettrica. Non appena il visitatore, incuriosito, prova a toccare questa sorprendente opera d'arte queste sorta di eliche si illuminano. Le applicazioni possono essere innumerevoli, per esempio in un contesto urbano in ponti o strutture sospese, in cui le vibrazioni prodotte da auto e persone, o anche solo dal vento, illuminerebbero il ponte a costo zero.

This article was added on Thursday, 23rd of April, 2015 at 07.21 am by author Riccardo Pagani Tags: innovation, design week, technology, milano 2015, fuorisalone, design, robots, drone. Read our copyright policy here.
 
 

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