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How to Get Your Designs Published at Printed Magazines

How to Get Your Designs Published at Printed Magazines

Learn how to pitch local media, editors and print publications to get your designs published.

This article, presented by DesignPRWire explains how to pitch local media, editors and publications to get your designs published in traditional media in 20 simple steps. Step 1 starts by visiting a newsstand, a magazine kiosk or the magazine section your store or an online store where magazines are sold, our aim is to gather PR leads, targets and contacts.
How to Get Your Designs Published at Printed Magazines
Step 2. Identify the magazines where your designs could get featured. The important factor at this step is to be able to browse publications briefly to be able to determine the magazines in your niche. For example, if you are a jewelry designer both lifestyle, fashion as well as sector specific magazines such as jewelry publications as well as newspapers which feature lifestyle sections could be relevant. For high-tech gadgets, in addition to electronic related publications, computer or internet related publications could also be useful. Likewise for example for furniture design, architecture publications as well as home decoration publications can actually be relevant.
Step 3. Once you identify the magazines, purchase them all if possible, if your budget is limited start with the publications in your niche or industry and move to others later. Purchasing magazines will not cost much but can still sum up to a significant amount, however it is an investment you ought to make and it is about ten to hundred times cheaper than hiring a PR Agency to do the same task. Take a friend, wife or husband before purchasing the publications as combined ten or twenty of them can be heavy.
How to Get Your Designs Published at Printed Magazines
Step 4. For publications in your niche: Check the magazine thoroughly, and identify relevant section and editor. Try to see if the name of the editor is mentioned in an article where a design similar to yours is mentioned; i.e. for example if an editor is covering contemporary jewelry designs and if your jewelry design is also contemporary, that is the editor name you want to note. For lifestyle publications or newspapers, if the editor is covering new products or other news, their names could be relevant even if they do not cover exactly designs similar to yours.
Step 5. Check masthead, impressum, colophon, imprint, label, nameprint or contacts sections of the publications. The masthead we refer is a printed list, published in a fixed position in each edition, of its owners, departments, officers and address details of the publication. It contains list of editors, editors names and their contacts in general. Enter the contact details you find in a worksheet file, name of publication, editor name, editor contacts and section name if any.
How to Get Your Designs Published at Printed Magazines
Step 6. Start writing to the editor following the two straightforward rules and etiquette. Rule 1. Keep it short. Rule 2. Keep it light. First, choose subject. Rule 1. Keep it short means, you must write a brief email to the editor mentioning your intent. For subject write "[Feature Request / Publication Request / Review Request] at your section [section name] at the [publication name]" or something better, brief and honest. Such as "[please feature / could it be possible to feature / please consider / Would you be interested in my] [type of design] design for your section at [magazine name]"
Step 7. Write to the editor, following Rule 2: Keep it light means that your first email must not be heavy (no attachments or a single attachment or a few links) and it should be really brief and not long. In the body section of the email, start sincerely: "Dear [name of editor], I am a [type of design such as jewelry / industrial / furniture / product / packaging] designer from [city / country / university / community], recently [mention something newsworthy here; for example if you won a design award or if you designed a new collection for an important client etc]". [After checking your section at magazine name / I have been following your section at magazine name / I was already a fan of your section at magazine name] and [I thought my designs would be a great fit / I though you would be interested to feature my designs] for your [section/column/pages]. I am attaching a [few low-resolution images / link to my online portfolio]. I would be very glad if you could have a quick look and let me know if it could be possible to get these works published at [magazine name]. I have high-resolution images, descriptions and short-text about the work, my short bio and my profile image ready to send to you if you would like my designs. In any case, I would be glad if you would let me know your decision. Yours Sincerely, [your name].
How to Get Your Designs Published at Printed Magazines
Step 8. Tips on preparing the pitch: The first email is the pitch, you can write a bit more but less is more. Provide a link or attach some low-res images so that the editor can check your works. Editors are crazy hardworking people, especially if they work at a major publication they crave for good content and they really do their job and they do check every and each email, but the fact is they might be receiving about thousands of emails like yours.
How to Get Your Designs Published at Printed Magazines
Step 9. Wait. Now you need to wait. It can take up to a week or ten days before an editor can respond. Write again after 10 days if there are no replies. Do not pitch multiple editors at a publication at once. After 20 days, assuming the first editor did not reply, move to the next one. Keep pitching the editors at the publication this way, because design can sometimes be subjective; while one editor would hate your designs, other could love it. Do not send the same editor more than 3 emails; i.e. do not try to pitch the editor 3 times if no replies are coming, keep calm and move on but never forget her; try her next year with a different design.
Step 10. If an editor is interested in your work, she will reply within several days, asking for more details, high-resolution images, some text about the design, a picture of yourself, a picture of your studio etc. Since editors need these fast, you must have them prepared in advance before the editor would ask it. First thing to do is to provide a high-resolution image that is suitable for printing.
How to Get Your Designs Published at Printed Magazines
Step 11. Editors are usually not lazy, but they like it most when you make their life easier. Since most publications have a white background, have a high-resolution image on white background ready. It is easy to wrap text around an object with white background and it is easy to place them in to an article. Thus either crop your image on white background or render your image on white background.
Step 12. Provide text for feature about design. This text should cover any questions the editor could ask, these include but not limited to inspiration, materials, details on functionality or performance, comments on aesthetics etc. No need to write a feature novel, just a single paragraph about 50 - 100 words is ok.
How to Get Your Designs Published at Printed Magazines
Step 13. Provide an image of yourself if the editor ask for it. To do so, you need to have a professional photo taken by a professional photography studio plus it should be edited and enhanced; as photographers do for popstars and models, your image shall be made better as well. Have a portrait version and full body if possible, or just portrait if full body does not look so good, use white or black - high contrast background depending on your skin color. Furthermore, you can also have your shots while you are working; the still life shots are actually the best; so if the photographer can come to your studio or workplace to have your photos taken, these will work best. Send a color picture always with a B/W version. You can send 3-5 photos, 1. Portrait, 2. Full Body, 3, 4 and 5. While you are working.
Step 14. Provide text about yourself. Write your own biography if possible from a third person perspective, as if someone is referring to you. Your short bio should include 1. Who are you. 2. Education and Credentials, 3. Notable Achievements, Awards and Accolades. 4. Recent Work or Interest. The total length should be 1 or 2 paragraphs, 50 to 100 words.
How to Get Your Designs Published at Printed Magazines
Step 15. Grant Permission to Publish, if the editor sends you an email or contract of publishing, you need to let them not pay you for publishing your design at their magazine. Not all magazines ask this, but if they do, you should grant them the permission as well. Sign their letter and include in your eventual reply.
How to Get Your Designs Published at Printed Magazines
Step 16. After replying the first email, do a Follow Up and ask if the editor would need any further information or images. Sometimes they can send you interviews, ask questions or ask for more images. Provide and respond to the inquiries of the editor fast. Remember they have a limited time frame to get their section done and in a good way.
Step 17. If published, request PDF or high-resolution image version of the cover of the magazine as well as the article pages. Also remember to buy at least two copies of the magazine; keep one for your archive, and keep one at your office to show to your prospective clients, guests etc. Some people print and frame their publications, others upload to their publications or at the press sections in their webpages.
How to Get Your Designs Published at Printed Magazines
Step 18. Make sure people know that you get published; after getting published send all your contacts, especially relevant companies or prospective clients that you got published at the magazine. This will improve your credibility and prestige, and could lead to new and further business opportunities. Let people know your work is newsworthy.
Step 19. Keep a database of contacts, and keep your press contacts database updated. Keep a copy of the worksheet file and update it regularly, like every year or so. If you visit other countries or cities buy local publications and introduce them to your own database. By following the steps above, we made one of our clients who was low on budget published on 40+ different magazines, you too can do the same as long as you have a good design.
How to Get Your Designs Published at Printed Magazines
Step 20. Remember that press members and editors love featuring content that is newsworthy, and newsworthy usually means it is 1. Relevant, 2. Unique and 3. Contemporary. It is important to keep in mind that the best functional design is not always the most interesting one; many successful designers thus design vetrina products to get attention of press; vetrina concepts are designs that are usually extreme, provocative or controversial.

This article was added on Saturday, 19th of July, 2014 at 04.28 pm by author Frank Scott Tags: design pr, design publicity, public relations for design, pitching media, advertising design. Read our copyright policy here.


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