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Brand identity |
DESIGN NAME:
SATA | BIA - Blue Islands Açor
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PRIMARY FUNCTION:
Brand Identity
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INSPIRATION:
BIA - Blue Islands Açor. This is the new symbol of SATA. A symbol of the Atlantic sky, a pilot of nature, a bird of the world that makes our ambitions fly higher. The imaginary Açor like no other. (Açor, in portuguese, is the bird that named the archipelago - Açores/Azores). SATA is the most important commercial brand in the Portuguese Atlantic. Its history should not remain static, but instead be supplemented by a new dimension that maintains the visionary spirit that gave rise to it. We are faced with an opportunity to position SATA as the airline that has the best understanding of the Atlantic soul of the Portuguese people. Flying since 1947, the new SATA brand expresses a supra-Azorean challenge.
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| The BIA is a local-bird symbol of the Atlantic Sky, which flies over thoughts and dreams over countries, a pilot of nature which transports people, memories, business and companies. At SATA, BIA will always symbolize the union of the nine islands of the Archipelago in one atlantic challenge: take the name of the Azores to the World and bring the World to the Azores. |
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| The BIA – Blue Islands Açor – a reinvented açor bird, rectilinear, inspired in the futurism of prototypes, built on its unique genetic code, as asymmetrical, distinct and colored as the nine islands of the Azores. |
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This article was added on Monday, 12th of May, 2014 at 03.54 pm by author 
